Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Did Cisco Prove Bill Gates Wrong on Social Responsibility? Jan 29 Years ago, I watched with interest Bill Gates come to the conclusion that his next big effort wouldn't be a new technology product. Instead, it would be finding ways to help areas and people, both foreign and domestic, that needed it. His foundation has since been a powerful platform for change. Many argued that he could have been far more effective as CEO of Microsoft. He realized at the time, though, that he couldn't split his focus. Conversely, Steve Jobs stopped all philanthropic efforts at Apple, believing investors wanted to make those decisions themselves and that his job was to get them the money to do so. David Roman, who is now Lenovo's CMO, while at HP found a way to creatively blend marketing with celebrity philanthropy to further HP's marketing and philanthropic goals. It remains one of the most creative yet unrepeated efforts in the market today.
  • The New BlackBerry: Kicking It Up Several Notches on Security and MDM Jan 26 Back in the early part of last decade, I was a BlackBerry addict. I couldn't live without my BlackBerry. It kept me connected when I was away from the office and I got really proficient with its little keyboard. Interestingly enough, the only other product I found as powerful was from Good Technology (which is owned by BlackBerry Limited).
  • Intel Releases Skylake for Business but Will IT Get That Passwords Are Dead? Jan 20 This last week, I moderated a panel for Intel's Business Launch of its new Skylake processor. One of the big components of this launch is dual-factor authentication, using a secure hardware-based method to ensure the user's identity isn't compromised and can be assured. On the panel we had Eli Lilly, Cerner, Verizon and Booz Allen, who blessed this approach; Verizon's security study indicated that just by better assuring the user's identity, up to 50 percent of a firm's existing security exposure could be mitigated. But, in the post-announcement discussion, there was real concern that most of the firms buying this technology might not implement it. Let's revisit passwords in the context of the Skylake for Business launch.

More IT Business Edge blog posts »

Rob’s Articles

  • How Analytics Could Upset the Presidential Frontrunners TechNewsWorld | Jan 29 Given all the campaign drama between Bernie Sanders and Hillary Clinton, and between Trump and Fox News, there was little else on my mind when I started to write my column at the end of last week. A few things really jumped out at me. One was how the also-rans really didn't understand how suicidal Trump's comments were about fans supporting him even if he shot someone in New York. Another was what Clinton's use of a nonauthorized BlackBerry revealed about what she really thought of the Obama administration.
  • Opinion: Hillary Clinton Showcases BlackBerry's Killer App TMCnet | Jan 29 When President Obama first took office one of the hopes for him was that he would be the first "technology president", not only showcasing the proper use of technology but also applying it to fix the country's major problems, like the out-of-control Veteran's Administration and cyber security. Instead he used it most effectively to get reelected and then seemed to be hell bent on forcing the U.S. out of the technology business by making every buyer distrust American products due to government spying efforts. What is particularly ironic is that it is clear the government isn't effectively using the data they now get, so their problem -- at least at the moment -- is more of a quality than quantity issue. This week it was made clear that Hillary Clinton, as Secretary of State, not only used a BlackBerry, but she used one that wasn't authorized by the US Government, suggesting even she was concerned about keeping things she was doing secret from her own government.
  • The Internet of Things has a vision problem CIO | Jan 29 With the IoT, we desperately need a common vision of a tomorrow and a critical mass of folks to believe enough to make happen, writes columnist Rob Enderle.
  • The Quintessential Microsoft Surface Book Review: It Is Sure No Zune Techspective | Jan 29 The Surface line came about as Steve Ballmer's second attempt to showcase that the OEMs weren't bringing to market products that could stand up to Apple. The first time they tried this was Zune and it ended badly. But—whether Microsoft learned from that mistake or simply used a different team that knew not to make it in the first place—the end result is a decent line of products best showcased by the Surface Pro 4 and Surface Book. This review is on the Surface Book.

More articles »

Rob Enderle on…

Facebook and its mobile efforts

"They are generating revenue without [angering] users. This is very difficult on small screens. And Facebook, in an impressively short period of time, has gone from clueless on mobile to what is likely the best example of how to do this right, based on their financial results"

Facebook masters mobile, carrying company to record earnings Computerworld

Apple and the iPhone's flat sales

"This is one of the ugliest quarters I've seen for the company. They are trying to get investors to see them as more diversified, but with the vast majority of the revenue tied to the iPhone and the other areas also showing weakness, they likely won't be very successful."

Apple Posts Another Record Quarter, but iPhone Sales Flatten eWeek

VC funding and the tech sector

"Tech provides a very visible and substantial return. Technology seems to offer much better returns than other industries such as pharmaceuticals, health care, automotive and transportation in general."

VC funding in 2015 was highest since dot-com era despite valuation fears San Jose Mercury News


"Google is still excessively distracted. They have never been able to find a technology they didn't want to invest in and continue to have the focus of a small child on lots of sugar."

Alphabet in 2016: Should You Buy GOOG Stock? US News & World Report

Yahoo and its potential forthcoming layoffs and overall internal problems

"Yahoo is in a layoff spiral ... At some point they have to get ahead of these layoffs and stop doing them. It's one of the things that is killing the company ... The problem with Yahoo is, it's still not clear what it wants to be when it grows up."

Layoffs looming at Yahoo SF Gate

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell