Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Five Small Companies that Kick Tech Butt Aug 21 We often focus on the drama of the big companies, but a number of smaller companies are providing top-notch products and services — particularly in the small to midsize business (SMB) area, which we often forget. I figured it would be interesting to talk about some of them this week and maybe point you to a few technology providers that could help your business, but that may not be on your radar. In no particular order, here is my list.
  • Gaming the Sales Force: How HP’s Security Unit Massively Increased Sales Aug 19 One of the first jobs I had when I went to work for IBM was managing the Western region’s sales force compensation, and I was surprised at how much sales people gamed the system. Sales people are incredibly focused on status and competitive metrics—at least the good ones are—and that is why companies put in place sales contests to get them off their butts, out of the office, and working on closing deals. The problem then (and now) is that, typically, your top performers get most of the awards. Usually, top performers aren’t the folks who have trouble staying motivated, which is why so many sales contests fail to meet management’s expectations. Another reason such contests fail is that management often doesn’t understand how incentives work. In reality, it is the recognition and status that can make a difference more than the money (this is based on theories by Maslow and Herzberg back in the 1960s, so it is hardly new).
  • How Tesla Beats Jaguar with Applied Analytics Aug 13 After writing the Tesla vs. Jaguar piece last week, where I connected the vastly higher customer loyalty Tesla has to its use of analytics, it occurred to me that an emerging primary selection criteria for any vendor should be its analytics usage. And I don’t just mean IT vendors. I think this could apply to anyone you buy from personally or professionally. But since we focus on IT here, I’ll focus on IT vendors. I’ve come up with five reasons to focus more on how a vendor uses analytics rather than their analytics offerings as reasons to choose that vendor.

More IT Business Edge blog posts »

Rob’s Articles

  • Comcast Really Does Hate Its Customers TechNewsWorld | Aug 25 When Comcast upgrades a neighborhood, technicians disconnect any house that is producing line noise. This could be caused by anything from faulty wiring to a loose cable -- and then they leave. They leave it up to the homeowner to discover that service is down and then place a repair call. In a few days, a tech will show up, locate and fix the problem, and restore service.
  • 8 Leadership Lessons From Steve Ballmer CIO | Aug 22 No one will forget Steve Ballmer's tenure at Microsoft. As he steps down from the board to bring his unique energy to owning the L.A. Clippers, here's a look at eight leadership lessons you can learn from the colorful former CEO.
  • Nokia's Latest Amazing iPhone Killer: The Lumia 930 TMCnet | Aug 20 Every high end smartphone OEM has one phone that appears to be uniquely targeted at Apple. These phones tend to anticipate Apple’s next phone, in this case the iPhone 6, and have a similar size, weight, battery life, and overall visual similarity with Apple’s flagship offering. The Nokia Lumia 930 is the latest that has come to market with this goal in mind and it is an impressive phone. The thing is it also reminds me why I’ll likely never use an iPhone. Let’s get to that.
  • Steve Ballmer Steps Away From Microsoft: It Was Time Datamation | Aug 19 Steve Ballmer’s tenure was mixed, yet not without accomplishment.

More articles »

Rob Enderle on…

Facebook’s earnings

“The numbers look good; this is a very strong quarter for them. They look more like a real company now than a dot-com. Tactically, they are doing well.”

Facebook posts $791 million quarterly profit, sends stocks to $75 Tech Times

The Endless TV app

“This is an interesting app, though it feels like a feature for something bigger (Google TV or Chromecast for instance) ... which loops in other types of videos—paid content for instance—so I think their risk is that they become redundant if they aren’t purchased and integrated by a larger player.”

Who Needs Wi-Fi to Surf the Web? Fox Business

The Apple-IBM deal

“It is hard to beat IBM in the enterprise, and iOS starts out being naturally more secure than Android, so the Apple-IBM combination represents the very best of both worlds in terms of consumer focus on the device side and enterprise focus on the solution side.”

Apple-IBM deal threatens Android's enterprise push Computerworld

Bubblews and its model

“The idea that social media users will continue to contribute to networks for free in exchange for being seen as an expert has a fixed limit because most folks have bills to pay and should, over time, favor sites that share profits with them over those that do not.”

Bubblews pays users to social network Fox News

Satya Nadella and his direction for Microsoft

“What Nadella is doing is restoring the company to its youth, while looking to its future instead of its past. This is also a refocus on its customers, which is what Microsoft has always been good at.”

Microsoft’s New CEO Refocuses Company On Productivity, Platform redOrbit

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Rob Enderle
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Fred H. Abbott
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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