Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • EMC vs. HPE: The Difference Between Customer and Revenue Focus Sep 15 Programs for building affinity between a brand and a customer aren't uncommon. Enterprise vendors have events, both large and small, that talk about technology but are often mostly focused on just getting to know customers and making them love the brand. One of the few companies that seem to get this right is EMC, which knows what its customers like and makes sure it keeps doing it. It knows what its customers hate and does what it takes to fix the aggravation.
  • IBM and NVIDIA Move to Corner the Enterprise Market for AI Sep 12 A number of coming technologies will undoubtedly change the world as we know it. Two came to light last week while I was trying, and failing, to enjoy an infrequent vacation. One is a power storage technology that has high capacity and doesn't catch fire or explode like lithium ion batteries. The other, and far more important, is artificial intelligence (AI), which has the potential to change our lives for the better or worse, but dramatically either way. An alliance between two of the most powerful companies in this race, IBM and NVIDIA, was announced last week around a small, intelligent, rack-mounted server called the Power System S822LC. This was part of a three-server launch last week and I think the implications are really interesting. NVIDIA is naturally very excited about this. Let's explore why this partnership between two powerhouses could be really interesting.
  • What I'm Looking for at IBM Edge: A Touch of Amazing Sep 5 I'm not a huge fan of vendor events, largely because I go to a lot of them and, after a wave of them, I tend to be a homesick mess. That isn't true of IBM Edge, however, because this event tends to embody much of what makes IBM a company to admire. From the name, which speaks to how the company is developing technology to give its customers an "edge," to content that spans from infrastructure to AI, Edge is one of the few shows that captures the heart of the large enterprise.

More IT Business Edge blog posts »

Rob’s Articles

  • Why Tesla's customer loyalty ratings beat Mercedes CIO | Sep 16 Columnist Rob Enderle writes that marketing isn't about selling stuff anymore. It's about selling experiences. A recent trip made it clear that Tesla gets this and Mercedes does not.
  • Why Citrix Is Better than VMware in Desktop Virtualization techspective | Sep 15 I'm at a Citrix event this week and, as you would expect, Citrix is outspoken on the subject of its competitive advantages over VMware. It has a pretty impressive list. But, to be fair, you typically get these from any vendor who has claims like this. Several times I've actually seen lists like this that include the name of the company as an advantage which likely does actually make sense for firms like Intel, but never works for smaller companies (Citrix didn't do this). As a result, I kind of take these things with a huge amount of skepticism both because the lists are biased and because they represent a period in time. On this last, for instance, firms often emulate each other and just because a product doesn't have a feature when the chart was made doesn't mean the firm hasn't released it by the time you actually see the chart. As a result, I look for a sustaining advantage, what strategic advantage does the firm have to ensure it will remain in the lead when I actually deploy the offering.
  • Citrix, Microsoft and Netscape: Revisiting History Datamation | Sep 14 Citrix and Netscape chose opposite approaches to dealing with Microsoft, and things are working out much better for Citrix.
  • Why HP Inc. is Moving to Consolidate Printer Market! TMCnet | Sep 13 This week HP bought Samsung's printer business which may seem anything but a no-brainer because the printer market has been in decline for the last decade. Why would you buy a declining business? There is actually method behind this seeming madness and it comes down to where the firm is in the market, where the profit is and how fast the market is declining. Let me walk you through the market dynamics and why this actually does make sense for Samsung to exit and HP to double down.

More articles »

Rob Enderle on…

AMD and its Zen next-generation microprocessor core

"AMD has a chance to come in and snipe because Intel has put most of its attention on everything but PCs at the moment."

AMD takes biggest jab at Intel in years with Zen processor VentureBeat

Cisco and its job cuts

"The company is undergoing a massive change, and Robbins clearly has rolled up his sleeves to get it (job cuts) done quickly. This is the first major phase of Cisco's change, and we won't get a good sense for how well it worked until around a year after it's done."

Cisco Systems' restructuring to cut 5500 jobs San Jose Mercury News

Microsoft acquiring livestream startup Beam

"The e-sports segment is really starting to pick up, and Beam should make the Xbox platform a stronger player in this increasingly social game-playing venue. Beam is part of Microsoft's strategy to make sure they have a strong solution when the market is ready for it."

Microsoft to Add Beam's Live-Streaming Skills to Xbox TechNewsWorld

Facebook's fight against News Feed clickbait

"Folks will game around this..." [Like many other attempts to rid the Web of bad actors,] "this will be like whack-a-mole. It would be better to focus on user behavior and help users flag and report clickbait attempts. This would go to the heart of the issue in a sustaining way."

Facebook Aims to Scrub Clickbait From News Feed E-Commerce Times

Potential of Tesla energy management software covering home appliances

"It moves Tesla from being a car company to being a home automation company, and a powerful one ... That brings them much closer to their customers, far more than any other car company. That's something no one else has."

Can Tesla Go from Sexy Car Company to Clean Energy Empire? NewsFactor

Salesforce's acquisition of Quip

[Salesforce also went head-to-head with Microsoft recently in bidding wars over LinkedIn. Microsoft ultimately won that contest, but now Salesforce is] "dropping solidly into Office territory with a word processor. This would imply a much stronger Office competitor in Salesforce's future."

Why Salesforce just bought this ex-Facebook CTO's startup CIO

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
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  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell