Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Google's Employee Manifesto Failure: Fixing Discrimination Should Start with Analysis Aug 9 Google has fired the employee who wrote a manifesto critical of Google management, taking a largely untenable sexist position. Firing him was largely a mistake, in my view, because that act likely didn't do anything but drive related positions underground. This is far from a simple issue that can be fixed with a termination.
  • IBM Moves to Scale Deep Learning Aug 8 Last night, IBM made an interesting announcement. IBM Labs had come up with a new software method to massively reduce the increased inefficiencies when adding GPUs to a deep learning process. Using a highly tuned combination of NVLink and InfiniBand, they effectively took what was a wall and turned it into a big door. This effort showcases the very real benefits of a dedicated R&D function, the powerful partnership with NVIDIA, and that IBM's focus on Cognitive Computing is likely to start paying off well. Let's start with the announcement and work into the other areas this week.
  • HBO Hack: How Did They Let It Happen? Aug 4 When I read that hackers had taken over a terabyte of movies and other files from HBO, putting one of its most valuable properties, Game of Thrones, at risk, I wondered: How do you not notice that suddenly over a terabyte of data connected to highly confidential properties is being siphoned out of a company? Given the commentary from the hackers, I'd bet money that this will eventually be traced to some summer intern (at least that's where I'd start). After the Sony hack, firms like HBO were all supposed to put in file access controls and monitors like Varonis, put in aggressive network monitoring capability, and make sure that physical storage media isn't making it in and out of sites (granted, with SSD cards starting to get to terabyte capacity, this last is getting more difficult).

More IT Business Edge blog posts »

Rob’s Articles

  • The Intel Car Could Revolutionise The Automotive Market TG Daily | Aug 10 Intel announced they would be building 100 cars to showcase their level 4 self-driving car prowess. I've been an advocate of technology vendors like Intel and NVIDIA building their own cars because the technology must change car designs rapidly if level 4 and 5 cars are to be viable on the road quickly. And, buyers are still a bit undecided when it comes to giving up driving, so it is important desire for these cars starts growing so the result isn't like the first use of voice in a car, rather than embracing it, folks run from it. Assuring people want autonomous cars will go a long way towards rapidly growing the resulting market and we aren't there yet.
  • Windows 10 finally has become an adult product with a child's heart Computerworld | Aug 8 Windows 10 is maturing to finally place the needs of the user in the forefront again.
  • While You Wait: 4 Potentially Higher-Status Alternatives to the iPhone 8 TechNewsWorld | Aug 7 At a rumored US$1,400 sale price the coming iPhone 8 likely will test just how much people are willing to pay for a new phone -- particularly, how much parents are willing to fork over for their kids. While iPhones once conveyed status and sense of luxury, similar to a brand like Cadillac, pretty much everyone and their brother has iPhones today.
  • HP's Backpack PCs: Evolving into Cyborgs techspective | Aug 5 HP has brought out two backpack computers, one for consumers wanting a far better gaming virtual reality (VR) experience, and one for engineers, designers, architects, graphics artists, and the military that want to be able to create simulations in real world settings. Physically attaching these things to people however really is part of roadmap towards what is termed the singularity and potentially creates an opportunity for solutions that better blend people and machines.

More articles »

Rob Enderle on…

Intel's earnings

"These are surprisingly strong earnings and on top of AMD's exceptionally strong results are showcasing good health for the segment. Since both firms' performance showcase increased confidence by the equipment makers, who are increasing manufacturing volume, these are indicators that the year may be exceptionally strong."

Intel: It's in the chips as results top forecasts San Jose Mercury News

Netflix's international growth

"That is what you want to see, subscriber growth. Their international efforts are paying dividends right now."

Netflix subscribers top 100 million MSN

The Hyperloop One

"The Wright Brothers' 'Kitty Hawk' was a test of concept, not a practical vehicle—and at this phase, so is Hyperloop. Before Kitty Hawk, the idea of heavier-than-air flying was debated. After, it was whether it could be made practical—not whether it would work. We now know it works. We don't yet know if it is practical."

Hyperloop One Test: Beginning of a New Transportation Era? TechNewsWorld

Capgemini's survey findings on customer experience

[The survey's core finding is that firms that focus on loyalty and use digital technologies to close the gap did better, Enderle noted.] "This isn't multiple choice. The focus on loyalty is the more important driver. Digital isn't a magic pill that fixes bad customer practices."

Consumers Will Pay to Be Pleased: Survey CRM Buyer

HPE's The Machine supercomputer

"A new architecture like this has a path to market that is measured in decades.…HPE's ability to launch a product is extremely doubtful both because it is very difficult and because HPE hasn't even been able to showcase executive stability of late. The resources needed to bring this to market would be massive and the initial available market very limited."

Will HPE Make Good on Its Big Vision for The Machine? CMS Wire

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell