Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Black Box Thinking: How to Fix the Mistakes Killing Our Companies and Loved Ones Jul 21 I have a book suggestion for existing or upcoming executives to read this summer: Black Box Thinking. It compares why safety has improved massively on airlines, but in industries like health care, mistakes are so prevalent that if you knew the statistics, you'd never go into a hospital again. In fact, since I now suddenly have a huge fear of hospitals, there is some risk to reading this book. But it speaks to the difference between an industry that aggressively learns from failure, often from the black boxes that survive airline crashes, and pretty much everyone else that tries to conceal failure for a variety of reasons, making avoidable mistakes repetitively.
  • Formula E: Showcasing Technology Competitively Jul 19 I spent last weekend at the Formula E races in New York. It is an interesting series for many reasons, not the least of which is the fact that the cars are electric. But this type of race really doesn't showcase electrics in the best light. For instance, as anybody who has ever tracked a Tesla will tell you, electrics suck on a track course (they overheat) but they kick butt as dragsters. So, a typical road course, as opposed to something that showcases straight-line performance or massive torque, just isn't the best option for the technology.
  • Hardened PCs: How Dell Is Using Sun Tzu to Kick Panasonic out of the Market Jul 14 While it is a gradual process, quarter over quarter, Dell appears to be gaining share over Panasonic in the hardened PC space. What makes this interesting is that Panasonic is to hardened PCs what Apple used to be to MP3 players with the iPod. Panasonic is not only massively dominant, it historically took on all comers and tossed them aside surprisingly easily. So how is Dell now able to gain share against this dominant firm when no one could do this in the past? Part of this is Dell execution, but part of this is also textbook mistakes that Panasonic made, which put the market at risk in the first place. I think a lesson here suggests that if Panasonic doesn't get its act together, it will be out of this lucrative market in around a decade.

More IT Business Edge blog posts »

Rob’s Articles

  • Making Electric Cars Viable techspective | Jul 21 The big problem with electric cars is the batteries. Electric motors are both more reliable and cheaper (in volume) than gas engines, performance (as we've seen with the new Tesla S) potentially far higher, and electricity per mile is generally far cheaper than gas. You even get more flexibility in design because you can use multiple electric motors and you generally don't need to cool them, pipe the exhaust away from them or worry about flammable liquid powering them. And, finally, they are potentially far cleaner depending on how the electricity is generated. But the primary weakness of an electric vehicle is the battery, which is expensive and dirty to manufacture, wears out, must charge slowly, and often does need to be cooled or heated to function. If you could just get rid of the battery.
  • IBM z Systems vs. Apple iPod: Lessons in Product Management Datamation | Jul 18 Both products were hits with customers, but only one is still viable now.
  • HP Is Back: Should It Rename Itself Compaq? TechNewsWorld | Jul 17 HP just took over the PC market lead worldwide. You probably don't get how incredible this is, so here's an analogy: It's as if a crooked referee put a bunch of lead on a racer who already was overweight and shuffled him to the back of the pack, but in the end, the guy finished first. You'd seriously want to look under his T-Shirt to see if you'd find Superman's costume.
  • Choosing A New Laptop: A Tale Of Two ThinkPads techspective | Jul 17 It is summer and time to consider whether that aging laptop you've been lugging around should be replaced. You now have the time to migrate all your crap from the old machine to the new one, and I have some good news and not so good news in that regard. The good news is that the migration part has become surprisingly easy over the years—it generally takes me under 2 hours now and that includes loading apps. The bad news is there are a ton more choices than there used to be regarding portable PCs.

More articles »

Rob Enderle on…

How Verizon may deal with Yahoo's acquired companies

"I would expect them to shut down anything that Yahoo has that doesn't sit within the vision of Verizon."

Little left for Verizon from Marissa Mayer's Yahoo shopping spree San Francisco Chronicle

The Adobe and Digital River cloud commerce alliance and new solution

"Peer partnerships don't have the greatest history of working out, largely because you don't have one throat to choke. It's generally far better to get a solution like this from either one firm, or from one firm that's clearly acting as the general contractor."

Digital River, Adobe Strengthen Cloud Commerce Alliance TechNewsWorld

Oracle's earnings announcement

"Fortunately, with Oracle, you are more interested in growth in new areas than performance in legacy areas as long as the company is in the black and revenue is increasing. Their cloud revenue growth was impressive and clearly offset what was likely ugly performance in legacy software and hardware."

Oracle surges on booming cloud business San Jose Mercury News

HPE's earnings announcement

"It is really hard to find good news here. HPE is looking a tad too much like a train wreck. Yes, they sort of fell within guidance, but in a strengthening market they seem to be weakening. We are now well past the point where a turnaround from Whitman should have produced strong results."

HPE's Enterprise Revenue Slumps 13% in Q2 CFO

Intel's new processors

"They were able to get their own high core processor at least to announcement topping AMD's 16 Threadripper with an 18 Core, Teraflop i9.… It should be noted that AMD should actually get to market first and that by the time the Intel i9 arrives they too could have more cores you likely yet need, but whatever else happens, the core war is on!"

Intel Launches Core War With Unveiling Of Core i9 Extreme Forbes

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell