Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Interconnect 2017: IBM and Securekey Move to Corner Financial Transaction Market Mar 20 This week, I'm at IBM Interconnect 2017 and, right off the top, they made a really interesting announcement concerning Blockchain. Typically, we connect Blockchain to Bitcoin, but the digital currency may be the least interesting part of this technology that is basically designed to provide secure private transactions. The goal of this joint effort between IBM and Securekey is to turn your smartphone into the only thing you need to complete any transaction, from buying a stick of gum to financing your home. It is a showcase for something both companies have been working on called Hyperledger, and it is tied to the recent release of version 1.0 of the Hyperledger Fabric, representing its first commercial release.
  • Should Watson Co-Run IBM? Mar 17 One of the things I found really annoying when I worked under Louis Gerstner at IBM was his response to the question of why the company didn't use its most advanced technology. IBM, for the most part, does this today, but back then, his response was "would you rather I used this for our needs or our customers'?" It's a false choice, though. An enterprise firm at scale can do both. Inside IBM at the time, I knew that the real reason was that we couldn't justify the cost. This was troubling because we bought at cost and if the TCO didn't work for us, then how did it work for our customers?
  • Intel and Mobileye: Jumpstarting Autonomous Cars Mar 13 Intel just bought Mobileye, an Israeli company that leads its market with a camera-based computer vision solution. Intel was a bit late to the game with regard to autonomous cars. It had been working with car makers on in-car entertainment and an advanced headlight system that can see through snow and rain which, sadly has never made it to market, but had largely lagged NVIDIA, which has a full-fledged solution in segment called the Drive PX, now in its second generation. Let's talk about using an acquisition to close a competitive gap.

More IT Business Edge blog posts »

Rob’s Articles

  • Watson could keep business and world leaders from looking like idiots CIO | Mar 17 Columnist Rob Enderle writes that an AI system like IBM's Watson could help assure that U.S. Presidents and CEOs apply the hard-learned lessons of their predecessors to cut down on failures and repeat successes.
  • Could AI Fix the Real Problem Behind the CIA IoT Leak? Datamation | Mar 17 Executives need a system that warns them when they are making decisions that might result in short-term tactical benefit but incur too much strategic risk.
  • Ryzen 5 Rises To The General Market TG Daily | Mar 16 The second of the coming AMD Ryzen lines has launched and this one may hit the sweet spot for those looking to build a gaming system on a budget. Having between 4 and 6 cores, and, depending on model, these fall under the 8 core Ryzen 7 at much more attractive price points starting at a reasonable $169 for a 4 core 3.2 GHz part and topping out at $249 for the 6 core 3.6 GHz part. My personal favorite is the Ryzen 1600 which is a tad slower at 3.2 GHz but has a 3.6 GHz boost speed and comes with their new lighted Wraith Spire fan resulting in a low-cost system build for those that aren't yet ready to try a water cooling system. Let's talk about why saving a few hundred bucks on a Ryzen 5 might actually make more sense.
  • Donald Trump Should Channel Steve Jobs on Security TechNewsWorld | Mar 13 We saw yet another government breach last week, and more secrets went out to WikiLeaks. I'm of a mixed mind on this one, because the CIA tools disclosed likely were emulated by others, and WikiLeaks is helping consumer technology companies ensure they no longer work.

More articles »

Rob Enderle on…

Samsung's reputation with the public

"They lack a competent crisis management team, their service and support is so bad it is famous for it, and they operate in a culture of blame which drives cover-ups and not problem resolution. [The Note 7 battery problem was] the near perfect storm where all three elements worked against them."

Samsung's Reputation Hurt in Latest Harris Poll After Note7 Debacle eWeek

Cisco's revenue declines

[Cisco's results reflect its ongoing shift toward more software and cloud-based services] "These things always take longer than expected. For Cisco to be a high flyer again, they need to show more consistent top-line growth, and that is more likely once their software efforts mature and become more dominant."

Cisco Systems' sales slip, but still top Wall Street expectations San Jose Mercury News

Removing Zuckerberg from Facebook board

There is no process to forcefully remove him from board control given he has the majority of shares. They have a valid concern and a common request for those that want to see good corporate governance, but there is no indication that those requesting this have the power to compel the outcome they want.

Facebook shareholders would have uphill climb ousting Zuckerberg from board Computerworld


"For the most part, Facebook is the social media platform to beat. It owns the space it occupies and they were able to hold off Google, a far more powerful company, nicely."

What's Next for Facebook Stock? U.S. News & World Report

Snap filing for a $3 billion IPO and what investors are valuing it at

"Twenty-five billion dollars is just nuts, but that's the market we're in. This could provide an opportunity for the big gambler investors, but better to watch for the high and then short the stock," [because Snap's prospectus] "suggests profit will never arrive."

Snap Seizes the Moment E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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  • Market and competitive evaluation and recommendations
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  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell