Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • BlackBerry and the Problem of Recreating a Company and Image Dec 1 BlackBerry largely came to market as an enhanced pager company with an idea that now seems obvious: that pagers should be bi-directional and be able to send messages back. Even today, most think of BlackBerry as a largely failed smartphone firm relegated to the dustbin, along with PALM. In fact, while BlackBerry's phone lines have certainly thinned, the company is nearly done with a full transition from a hardware-focused company to a software focused company, with the broadest and most secure client management solution in market. Its problem isn't product; it is image.
  • Challenged Election Results and Confirmation Bias Nov 29 Two massive dangers can turn analytics from an incredibly useful tool into a substantial liability: data corruption and confirmation bias. We saw both start to play out over the weekend when U.S. President Elect Donald Trump tweeted that he should have won the popular vote but didn't due to voter fraud and the Clinton camp, which had been arguing Trump's views were unfounded, moved for a recount. What seems very strange is that it was clear that Russia was actively trying to influence the election through fake news, which we used to call propaganda, and we also know, given a long list of breaches, that the aging U.S. electronic infrastructure is badly out of date and unsecure.
  • The Trump Presidency and Technology: Fuel for Thanksgiving Discussions Nov 23 On my quest to give folks topics to discuss in the U.S. during the Thanksgiving break this week, let me propose a set of questions surrounding Trump and technology, followed by my responses. Technology is very relevant right now, because it could actually help accomplish things like building a wall between the U.S. and Mexico, and identifying and sending back illegal immigrants. It could even do what most think is impossible: Identify the radical elements in any group and execute a strategy that best mitigates the related risk. However, Donald Trump is in a bit of a war with virtually every technology company, offset only slightly by his relationship with venture capitalist Peter Thiel. As a result, Thiel may be the last best hope that not only will technology be used effectively but that many of the most powerful companies, like Apple, will even survive a Trump presidency.

More IT Business Edge blog posts »

Rob’s Articles

  • How tech vendors can successfully articulate a vision CIO | Dec 2 First, your company needs a vision, then, writes columnist Rob Enderle, it needs to know how to articulate it as Corning does with its Day Made of Glass series.
  • Can Intel Make The Stupid Smarthome Less Of An Oxymoron? Maybe… TG Daily | Nov 29 I?ve been covering Smarthome since before we called it "Smarthome" it started out being home automation in the 1970s with X-10 and then it bounced around for decades always on the edge of being the next big thing but never really arriving. Companies like Philips, IBM, Sony, Microsoft, and GE have been in, out, and into this market but it never seems to get out of the painful Geek stage. Currently, in my own home, I have Insteon for lights; Samsung's refrigerator, smart Wi-Fi vacuum, Smart Things hub; ADT for locks and alarms; NEST for redundant web connected fire alarms; Blossom for internet connected sprinkler control; and Amazon's Echo family of products for voice control. Of these Insteon and Amazon have been the most reliable, Insteon because it connects well with itself (though I've had issues with outside switches) and Amazon because it does the best job of connecting to most of the other stuff though there are gaps.
  • How AI Could End Stupid Thanksgiving Arguments TechNewsWorld | Nov 28 I'm writing this before Thanksgiving, which I used to hate and now don't -- largely because I no longer spend the day arguing with family. I've been listening to a lot of friends and relatives dread this year's event because of political discussions that are likely to occur, and the equally annoying comments and critiques from those who supported both candidates.
  • The Qualcomm Snapdragon 835: Just One Part of the Next Generation Super Smartphone techspective | Nov 28 This last week Qualcomm announced their next generation system-on-a-chip (SoC), the Snapdragon 835 and oh there are features that make the list of things that are lust-worthy. The top of the list is a combination of 27 percent higher performance combined with a 40 percent reduction in power consumption. In other words, this is like adding 120 HP to your 500 HP car which gets 16 miles to the gallon and have that gas mileage jump to almost 27 miles per gallon. Oh, and you get QuickCharge 4.0 which gives you 5 hours of battery life in 5 minutes. So, all told, the same size phone that didn't make it through the day now will be able to—and if you forget to charge it all you need is 5 minutes on the right charger and you are good to go for another 5 hours.

More articles »

Rob Enderle on…

Snapchat confidentially filing for an IPO

"They're the canary in the coal mine. They?re going to have a lot of focus on them and if they stumble they?ll cool off the market a lot."

Snap's IPO Will Test How Much Unicorn CEOs Are Actually Worth Bloomberg

Google's crackdown on malicious websites

[It's] "very easy to work around restrictions like this by launching new sites, and hostile players will likely game the system. Until [Google] can actually prosecute the bad players, moves like this are just Band-Aids and don't approach mitigating the actual problem."

Google Clamps Down on Sneaky Malicious Sites TechNewsWorld

Why hyperconverged systems may not have most the current components and thus underperform vs. traditional servers

"This is because part of creating a hyper-converged solution is massive interoperability testing, which can take months to complete after a new processor and chipset are announced."

Hyperconvergence: Pros and Cons Datamation

Trump's victory and its impact on tech

"Trump will wind up being a stronger technology president than Obama was, or than Hillary Clinton would have been. Thiel will have Trump's ear. Trump gets the importance of technology much more than Clinton or Obama… Tech has fences to mend with Trump."

Dow reaches record highs, tech stocks slump San Jose Mercury News

Broadcom-Brocade deal and broader market

"There's a bit of a feeding frenzy as this market consolidates. The NXP acquisition was a warning that there are other firms in the hunt. Broadcom was in the hunt, and [nobody] wants to be left standing when the music ends," [The market is crowded, and] "it's merge or die."

Broadcom Sews Up $5B Deal for Brocade E-Commerce Times

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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