Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • OpenPOWER: The First Fight Isnít Intel, Itís ARM Mar 19 I attended the OpenPOWER Summit this week, which was held in conjunction with the NVIDIA GPU Technology Conference (GTC). This event is part of IBMís huge effort to provide an alternative to x86 on servers and it is using a strategy similar to what worked against Microsoft with Linux. In fact, Canonical (Ubuntu) was on stage sharing its experience with exactly how to do this. There was a lot of anti-Intel rhetoric, but it struck me that Intel really isnít the first target. It is ARM, which is currently backed by HP in a product code-named Moonshot, in a vastly weaker effort to provide an alternative to Intel.
  • Dell, VMware, NVIDIA Use Tesla Model to Change Personal Computing Forever Mar 18 Strangely, Iím suddenly writing more about thin client computing this year than I did when thin client computing was the poster child of Oracle and Sunís diabolical plan to take over the desktop, almost two decades ago. Their strategy was flawed, however, because they focused on lowering the cost of PCs rather than where the real opportunity likely resided: increasing performance and productivity for those who needed both and were willing to pay for it. Change is expensive and if you chase people who donít have money, youíll likely find, like Oracle and Sun did, that they arenít thrilled with the idea of paying more up front with the hope of getting some kind of lower operating cost going forward. Worse, users have never been willing to trade performance for IT cost and will complain up a blue streak if forced down that road.
  • The Changing Nature of VCE Mar 12 VCE and the Vblock truly fascinate me. Iíve really never seen a product where so many people who have never used it are saying it canít work, while the reports from people who have deployed it are so glowing. It almost feels like some screwy tech version of the Twilight Zone. I could see the arguments before the first deployment was successful, but after years of success and high growth often approaching triple digits, youíd figure that some of the detractors would have shut up.

More IT Business Edge blog posts »

Rob’s Articles

  • The Big Implications of the Google, FTC Antitrust Scandal CIO | Mar 23 A 160-page report that was far more complete than the FTC no doubt wanted last week was leaked to The Wall Street Journal, clearly showcasing that the FTC staff recommended action against Google for anticompetitive practices.
  • Super-powered users will drive tech innovation CIO | Mar 20 A massive power shift is underway that will give individuals and tiny firms more freedom to create amazing things Ė things that would have likely died in the bureaucracy of a large company.
  • The PC Is Dead. Long Live the PC! Datamation | Mar 18 A new product from Dell, NVIDIA and VMware would pave the way to a new generation of high-performance, cloud-based PCs.
  • Living with the Dell Venue 7000 8Ē Tablet TG Daily | Mar 17 There are four things that stand out with Dellís Venue 8 7000 tablet, which is effectively a technology showcase and Halo product for Dell. Halo products tend to be focused on showcasing what a company can do and tend to have technologies and design elements other products donít get. The Venue 8 7000 8 is arguably the best looking Tablet in its class, it has a gorgeous OLED infinity display, it is incredibly thin and light, and it is the first to offer Intelís Real Sense camera. There were two minor downsides the Real Sense Camera doesnít have a flash or other light source limiting low light pictures, and there isnít a cover Iíve been able to find for it that suspends it when closed. Letís talk about using the product.

More articles »

Rob Quoted

More quotes »

Rob Enderle on…

The possibility of mobile payments platforms gaining widespread adoption

Most people are still much more comfortable with banks than carriers when it comes to finances.

Google Wallet to come pre-installed on Android phones CNN Money

Apple and Tesla

Tesla and Apple trade a lot of employees. That means there's a lot of commonality between the two companiesÖThey've emulated a lot of what Apple does as best as possible to create a very different and much better car experience.

3 Ways Apple Can Enter The Auto Industry Benzinga

Robert LeBlanc and IBMís shift to the cloud

It is at least a partial return to the services-based model that drove IBM to dominate the technology market through the mid-1980s. One of IBMís biggest mistakes was to move off that model, because it made their revenue far more volatile.Ē [At the end of the move] ďRobert should be the most powerful and important executive in IBM.

IBM's Robert LeBlanc has his head in the cloud PC World

Silicon Valley R&D facilities

The Valley is where much of the advanced work is going on in technology ... As a result, it represents one of the world's largest think tanks surrounding emerging technology; and if you want to compete in the technology segment, having a lab here is a requirement.

Fujitsu Laboratories develops new fingerprint authentication in Sunnyvale Silicon Valley Business Journal

Windows 10

Windows 10 embodies the best of Windows 7 and 8, making it a far better bridge to the core benefits of a refreshed operating system. Generally people buy the solution, not just the OS, and they'll find Windows 10 solutions (PCs/phones/tablets) to be significantly better than what they currently are using.

Windows 10: Will It Spark Lovefest Among Users Still Grumbling About 8.0? Tech Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
389 Photinia Lane
San Jose, CA 95127
(408) 272 8560 Office
(408) 832 6326 Cell
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


View Larger Map »