Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Matterport: Virtualizing the Office Aug 8 One of the more interesting companies I’ve run into recently is Matterport. It is a product and service that allows you to fully scan a place and then publish it in the cloud so that others can navigate it like a game and as if they were there. It has obvious applications for the real estate and insurance markets, to prove disaster or theft losses. I was introduced to this firm through AMD Ventures, a department in AMD that funds firms with promising technology that use AMD’s products.
  • How Tesla Beats Jaguar with Applied Analytics Aug 6 About a year ago, I wrote a consumer-focused piece on why I personally chose a Jaguar F-Type over a Tesla S after considering both cars. One Tesla owner in particular gave me tons of grief, arguing that there was no comparison. The Tesla car was far better. This week, I got a little revenge as Tesla’s repair record was shared, and it isn’t pretty. I also know Tesla’s loyalty scores are much higher than Jaguar’s, though. These numbers reiterate what I once learned about Dell and showcase the power of applied analytics. Let me explain. First, I’ll set the stage.
  • BlackBerry: Your PBX May Be Your Biggest Security Exposure Jul 30 I’ve been thinking about the BlackBerry security presentation I attended in New York a lot this week, largely because it scared the bejesus out of me. In case you haven’t yet heard it, The New York Times covered the conversation between U.S. diplomats that was discussed during the presentation; this recorded conversation was released by Russia on Twitter. Taken out of context, the more colorful parts of this conversation could not only be a career killer, but likely did a ton of damage to the U.S./EU relationship at a time when both entities needed to work together to address the Ukraine problem. Folks not in security may assume this is the only conversation that was captured, but that would be a false assumption. This was simply the tidbit that Russia thought would do the most damage; they likely know more about what many U.S. government officials do on a daily basis than our government does (with the possible exception of the NSA and CIA).

More IT Business Edge blog posts »

Rob’s Articles

  • How the Surface Tablet Won the NFL Datamation | Aug 8 The NFL chose the Surface for its security and ability to handle legacy Windows software.
  • Why Analytics Makes Tesla Better Than Jaguar CIO | Aug 8 The Tesla isn't a perfect car, especially in a market still dominated by gas guzzlers. But the company's widespread use of analytics to study its vehicles improves the customer experience and offers a lesson to automobile industry mainstays still resting on their laurels.
  • When It Comes to Technology, Humans Are Idiots TG Daily | Aug 7 Based heavily on Qualcomm’s TOQ platform and focused on fitness; the soon to be released Timex Ironman One GPS+ is a fascinating product that for many in my age category may be a must have device. It is the closest thing to a Kindle technical experience in a watch, I’m talking about the Kindle Paper White eReader not the Kindle Fire, and this combination of features makes this product stand from all of the others Smartwatches I know of. Let me explain.
  • When It Comes to Technology, Humans Are Idiots TechNewsWorld | Aug 4 At the core of bad decisions, you can usually find one of three things: an excessive focus on finding someone to blame rather than doing causal analysis and focusing on the actual problem; an unwillingness to do the hard work to actually fix the problem; and a stronger need to appear right than actually to be right. Technology can help us become smarter, but it can't force us to act smart.

More articles »

Rob Enderle on…

Facebook’s earnings

“The numbers look good; this is a very strong quarter for them. They look more like a real company now than a dot-com. Tactically, they are doing well.”

Facebook posts $791 million quarterly profit, sends stocks to $75 Tech Times

The Endless TV app

“This is an interesting app, though it feels like a feature for something bigger (Google TV or Chromecast for instance) ... which loops in other types of videos—paid content for instance—so I think their risk is that they become redundant if they aren’t purchased and integrated by a larger player.”

Who Needs Wi-Fi to Surf the Web? Fox Business

The Apple-IBM deal

“It is hard to beat IBM in the enterprise, and iOS starts out being naturally more secure than Android, so the Apple-IBM combination represents the very best of both worlds in terms of consumer focus on the device side and enterprise focus on the solution side.”

Apple-IBM deal threatens Android's enterprise push Computerworld

Bubblews and its model

“The idea that social media users will continue to contribute to networks for free in exchange for being seen as an expert has a fixed limit because most folks have bills to pay and should, over time, favor sites that share profits with them over those that do not.”

Bubblews pays users to social network Fox News

Satya Nadella and his direction for Microsoft

“What Nadella is doing is restoring the company to its youth, while looking to its future instead of its past. This is also a refocus on its customers, which is what Microsoft has always been good at.”

Microsoft’s New CEO Refocuses Company On Productivity, Platform redOrbit

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
389 Photinia Lane
San Jose, CA 95127
(408) 272 8560 Office
(408) 832 6326 Cell
(408) 904 5274 Fax

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Jessica Mularczyk
Public Relations Manager
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Fred H. Abbott
Business Manager
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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