Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • The New Cisco and the Renewed Focus on Social Responsibility Nov 20 Social responsibility is an interesting topic for a corporation. On one hand, it speaks to making the world a better place. You'd think these efforts would be easily justified, but because financial analysts rarely see much value in something they can't measure, they are often more focused on creating an image than in actually driving change. These programs seem to be far more sustainable when both the business initiatives of the firm and the social efforts show synergy. I reviewed Cisco's Social Responsibility report this week and it is an impressive piece of work.
  • In the Shadow of Paris: How Watson Could Protect and Nurture Us Nov 19 Last week, I was at the IBM Analyst update and one of the presentations really caught my interest. It was on how Watson could be used to do a massively better job of targeting buyers by profiling them and then developing individually targeted campaigns that should have record-breaking conversion rates. This is a capability we simply haven't seen in the market; in effect, this is like fully digitizing a top sales rep, a step that will be critical to bringing some of the new individually focused, cloud-based services to market effectively.
  • IBM's Cloud Update: Apple and Impressive Change in a Few Short Months Nov 12 I'm up at IBM this week getting an update. IBM is going through a massive pivot from its traditional hardware-centric, end-to-end company to more of a cloud services and analytics company. Its core stats are impressive in that it now has 77K developers, growing at 8K a week, working on new platforms, 40K consultants, and 42 SoftLayer Cloud Centers worldwide. This is actually pretty impressive progress, given that it only started this pivot a few years ago.

More IT Business Edge blog posts »

Rob’s Articles

  • Escape From Silicon Valley TechNewsWorld | Nov 23 I started planning to escape the Valley a long time ago, due to very high taxes, a crumbling infrastructure, worsening crime, a massive increase in traffic, and a rather nasty water shortage problem. My wife and I originally planned to escape to Belize but found the unreliable infrastructure, lack of good medical care, and massive crime problem there were not conducive to our continued survival. Instead of Paradise, Belize looked a lot like hell once we got a chance to spend some quality time there.
  • Three technologies that could make your current smartphone archaic techspective | Nov 20 There are three technologies coming to market which could change smartphones forever, and all of them aren't coming from the major smartphone vendors but some from big and small companies--some of which we don't often connect with core smartphone technology. Two of the three technologies are coming to market in different forms next year, and the phone that captures them all could well be on its way to being the next iPhone. Let's look at each in turn.
  • How Ixia and Apple prove scrum works CIO | Nov 20 After looking at the agile process used by Apple and network security company Ixia, Rob Enderle wonders why there aren't more scrums taking place.
  • The NVIDIA vs. Amazon: The Fight For The Perfect $200 Tablet TMCnet | Nov 18 One of my favorite tablets this year was the Shield Tablet. It seemed like the near perfect match of size and performance, small enough to be portable and powerful enough to play games even on a Hotel TV. Unfortunately, at over $400 it was too pricy to justify. Well, this week NVIDIA announced they were reducing the price of their tablet to $200. They did strip out the stylus, which I doubt many used (even though it was one of the best stylus implementations in the market) but the end product is still a good value for just before the Christmas season. We'll compare it against the other long term test product I have: the Amazon Fire HD 10.1" tablet. This is a device that I was so excited to get and so disappointed with this year. With ads (not that annoying really) you can get one of these for $199 as well. Let's talk about the $200 tablet.

More articles »

Rob Enderle on…

The tablet space

"The segment is now in danger of a full collapse and becoming redundant as a result of folks looking at smartphones and PCs to better fulfill their mobile needs."

Tablets Losing Ground to Big Smartphones, Light PCs E-Commerce Times

The strategy at HP

"HP seems to be an example of a company determined to do something wrong."

HP Starts Life As A House Divided: Now The Hard Part Investor's Business Daily

Twitter and CEO Jack Dorsey

"I doubt the honeymoon is over. He should be given at least a year. Turnarounds typically take five years to complete, and CEOs are typically given three unless they really screw up. This one will be particularly tough because Twitter never had a financial model that worked."

Clock is ticking for Dorsey as Twitter's earnings fail to impress Computerworld

The executive turnover at Yahoo

"The virtuous cycle sounds really good, but if you can't retain people, you can't finish it. At the end of the day, the virtuous cycle is broken."

Mayer scrambles as Yahoo misses earnings, revenue SF Gate

YouTube launching a paid subscription service

"Once you offer something for free, it's really hard to get people to pay for it. You can always take prices down, but it's really hard to take them up."

What Happens When The Price Of Free Goes Up? YouTube Is About To Find Out NPR

Cloud Service Risk

"The problem with a cloud service is you can't be certain a failure will be isolated. You've got this potential for cascading catastrophe."

Dozens of major websites crash all at once Economic Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Mary Enderle
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63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell