Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • IT Lessons Learned from the First 3D Printed Supercar: We Need a Clean Slate Approach More Often Jun 24 Last week, I was one of a handful of people who saw the first 3D printed supercar. Now, the parts that were printed were the chassis components; the engine, body, and many of the more complex components were purchased off the shelf. And the car wasn't electric, either. It used switchable tanks: one for regular gas, and the other for compressed natural gas, which many argue is superior to electric power.
  • Larry Ellison Claims the Cloud: "No One Can Compete with Oracle" Jun 23 This week I attended my first in-person presentation by Larry Ellison and Oracle. I'd seen presentations from Ellison streamed and taped before, but you really don't get the full sense of something when it is streamed. Ellison remains one of the few founders still in position from the firms that developed during IBM's dominant years in computing. All of the other firms are gone or their founders have long since retired.
  • Baseball Insider Corporate Espionage: Making Sure You Aren't Next Jun 17 With a successful major security breach happening nearly every month now, it is easy to start treating this as noise, but that could be a career-ending decision. The news this week wasn't just on the Cardinals hacking the Astros but also on Congress asking for heads to roll on the Chinese hack that compromised the information of a massive number of federal employees.

More IT Business Edge blog posts »

Rob’s Articles

  • What drives your company? Marketing, sales or engineering? CIO | Jun 26 Most tech companies are engineering-driven. However, some, like Oracle, are sales-driven and yet others are marketing-driven. Which is the best? Columnist Rob Enderle thinks a blend of all three would be the best approach, with Apple perhaps being an exception to that rule.
  • New FLIR One Smartphone Accessory: The Tool That Grants Superpowers TG Daily | Jun 26 Well the FLIR One showcases at least one superpower and that is the ability to see infra-red images. I have several FLIR cameras myself from the old FLIR One to security cameras and even a military grade camera on the front of one of my cars. (It can keep you from meeting a deer or unlit bicyclist at speed on a dark road at night). This week FLIR released a new FLIR One that addresses one of the big problems with the earlier product. That first offering only worked on one phone the iPhone 5. The new FLIR One will work on all current iPhones and an Android version is due in July. Cost is $250 for the new one (if you have an iPhone 5 lying around you can buy the old one for $150 which is a smoking good deal for as long as they last).
  • Oracle Cloud Backstory: Is Ellison an Asset or a Liability? TG Daily | Jun 24 I attended the Oracle Cloud event at their headquarters in Redwood City this week and I found it rather fascinating. This was the first time I'd seen Larry Ellison present in person but I had watched streamed events in the past. Watching him brought to mind three things: One; that the power a company founder wields with a firm of Oracle's scale is incredible. Two; that top executives can retire in place and become impediments rather than assets. And three; that finding people that have the balls to tell someone like Larry Ellison he needs to bring it up a notch are in short supply (likely because they tend to get shot).
  • Symphony: Fixing Email, Collaboration and Social Networking Datamation | Jun 24 A new tool currently in beta combines email and social capabilities with the security that many industries need.

More articles »

Rob Enderle on…

The IBM and Box partnership

"Both companies are getting really strong value here. IBM needs to appear as more of a cloud player, and Box needs to move upmarket. Just the announcement will do more for IBM than it will for Box, so IBM's value will come more quickly, while Box will have to figure out how to work within the IBM envelope."

IBM, Box Team Up to Conquer the Cloud E-Commerce Times

Apple Watch

"The Watch has one problem the iPhone didn't have. Kids have stopped using watches some time ago, so Apple has to undo this perception that watches are for old folks and out of date. This will likely go through three versions before reaching its stride, if it ever does."

Singapore greets Apple Watch with a shrug CNBC

Apple Watch

"The Watch has one problem the iPhone didn't have. Kids have stopped using watches some time ago, so Apple has to undo this perception that watches are for old folks and out of date. This will likely go through three versions before reaching its stride, if it ever does."

Singapore greets Apple Watch with a shrug CNBC

BlackBerry embracing Android

"[T]his is a great way for BlackBerry to get visibility. It really doesn't hurt them much, and the upside is high ... If Android has one significant weakness it is security and that's just the thing that BlackBerry can fix, so it could play out pretty well and I am actually quite surprised that they did not try this sooner."

BlackBerry move to embrace Android may bring unexpected reward Reuters

Alibaba and $1 trillion in transactions

"I think they are going to run into serious scaling issues long before they get to that run rate. They will have an impressive set of growing pains as a result."

Alibaba's Jack Ma Talks Big, Even Trillion-Dollar Big

Twitter and the background that a new CEO should have

"The (Twitter) medium itself doesn't seem to be able to embrace advertising very well. Where they are lacking is the ad side and revenue generation."

Twitter's next CEO will be on hottest of hot seats SF Gate

The race for mobile carrier supremacy

"What you want to measure is the quality and breadth of coverage, not the number of folks on the network, at least as a positive. I think we should ignore customer base unless we are investors. The stats we should focus on are value, customer satisfaction, network coverage and network load."

As Verizon and AT&T Battle Over No. 1 Spot, Do Users Care? eWeek

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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