Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • The Backstory on How Dell Displaced Apple in Sparksight Apr 8 People tend to get stuck in a mindset about a vendor. Even though they may seem to accept that vendors change people, strategies and personalities over time, their perceptions of that vendor as a whole are rarely challenged or changed. For instance, I drive two Jaguars; the older one was basically built by Ford and the newer one was built in a factory run by folks from Mercedes. The second one is even better, yet folks ask me about reliability issues as if the cars were still built by British Motors. No tighter connection exists between people and a brand than with Apple and its loyal customers. The firm maintains the highest loyalty scores of any company, even though Tim Cook runs the firm very differently than Steve Jobs did, and the fact that after Jobs passed, a huge change was made in the firm’s staffing. Whether better or worse, the Apple that exists today has to be different from the one that existed last decade. It is fundamentally a different company. Yet most don’t see it that way. This was exemplified when I was briefed as part of Dell’s advisory council on its win at Sparksight, a firm that has been outspoken in its support of Apple and has been a long-time Apple shop. For an Apple shop to shift to Dell is one of those “dog bites man” stories you don’t get often. I think it reflects that both firms have changed. Dell isn’t the firm it was last decade, either.
  • NVIDIA, the ITC, and Litigation Lessons from the Trenches Apr 7 NVIDIA has announced that the International Trade Commission (ITC) has ruled in its favor in one of the opening battles in its patent dispute with Qualcomm and Samsung. I’m familiar with the legal team the company is using and it is strong, which offsets somewhat NVIDIA’s lack of litigation experience. Samsung and Qualcomm are in court much more often, and this means their executives are more likely far more experienced in dealing with the related distractions. In litigation, the old saying that “it doesn’t matter whether you win or lose, but how you play the game” is more appropriately said “whether you win or lose has a lot to do with how you play the game.” Since many of you will have to face litigation, either personal or professional, in your future, let’s chat about litigation this week.
  • Could NVIDIA Be the Key to IBM’s Effort to Take on Intel? Apr 1 In the presidential wins over the last two terms, analytics played a key role in the outcome. While some may believe that Google went farther than it should to assure that its candidate won, what was very clear was that the President fielded a competitively huge team of analytics specialists both times while his opponents largely couldn’t spell “analytics.” This, coupled with a very effective use of social media, allowed the President to win both times even though his approval ratings had fallen sharply as he approached his second term.

More IT Business Edge blog posts »

Rob’s Articles

  • The problem with the new Apple MacBook Techspective | Apr 11 Some executives just don’t learn from past mistakes. Acquisitions can be ugly if you simply repeat a process that has yet to work. Columnist Rob Enderle says HP’s Meg Whitman is the prime example.
  • Meg Whitman's 4-step guide to killing acquisitions CIO | Apr 10 It is pretty sad when even the WSJ calls a new Apple product unusable. But that is effectively what happened this week with the new Apple MacBook. But as I read the review and similar reviews out on this new Apple Halo product I realized that the problem wasn’t the product, the problem was how it was positioned. For its likely target audience there really is no product I know of better than this new MacBook. However, it isn’t for everyone and it is being killed in reviews because without direction reviewers are more likely to compare it to an old Netbook or a new general use laptop and, in all honesty, this product actually stands alone. Granted part of this confusion is due to the fact that Google has a high end Netbook that looks really similar in this same price range but both products are really only interesting to a small, but admittedly elite, group of folks.
  • The Power of a Next Generation NAS: The QNAP TVS 463-4G TG Daily | Apr 8 It’s been a long while since I’ve had a Small Business NAS into the shop to test and a lot has apparently happened between then and now. I recently received the AMD powered QNAP TVS 463-4GB NAS to review and this amazing piece of equipment works more like a server than just a dedicated storage device.
  • Dell Venue 8 7000 Tablet: More Magical Than an iPad TMCnet | Apr 7 I got the Dell Venue 8 7000 tablet in last Thursday and have been using it along with the 11" Kindle I typically carry. The Kindle is the new HDX version which is an impressive product in its own right and a good value for the money but the Venue feels far more advanced and well, more magical, something I think we've been missing from all of the tablets including the iPad of late.

More articles »

Rob Enderle on…

IBM and cloud computing

"I don't think the market knows what the endgame is yet, which is always a bigger problem for a larger firm. The smaller firms ... a lot of them fail along the way and we remember the ones that survive. With the big firms, it has to survive; it doesn't have the option of failing and reemerging as another company."

Why the IBM Stock Price Is Rising Right Now NASDAQ

Apple being included as part of the DJIA and its weighted placement in the top five

"Technology is one of the main drivers of the U.S. economy. Tech is one of the primary sectors with which the U.S. retains a competitive advantage over the rest of the world."

Apple joins Dow, symbolic of tech's rising influence in U.S. economy Silicon Beat

Microsoft shifting from Internet Explorer

"Microsoft has split the mission. IE looks back and assures the best backwards compatibility and Project Spartan goes to war against Chrome. … This is the only way to get to a solution with minimal compromises — and compromises have been killing IE."

Microsoft Laying Internet Explorer To Rest for Good NewsFactor

Virtual reality

It is the future of entertainment...It could revolutionize remote education and telemedicine ... Virtual reality would be a powerful ad revenue generating engine, placing ads in places where you couldn't avoid them. ... The next Facebook could be a virtual reality firm.

Google, Facebook racing for virtual reality launch Computerworld


The entire category needs a breakout product. Right now, there's a lot of noise. The last couple of years, younger consumers have walked away from watches in general. So not only does this category have to establish itself, it has to offer a counter-trend to use watches instead of phones.

Can Apple Watch reset consumer preferences? Los Angeles Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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