Providing perspective for today’s technology leaders

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.
Rob’s IT Business Edge Blog
- EBay vs. Amazon: An Interesting Lesson in Customer Care Jan 19 These last several weeks I’ve been shopping for parts for my XK8 project car on both Amazon and eBay. Since I write on customer care and Internet best practices, I wanted to do a comparison between my eBay and Amazon customer experiences because I thought the differences between the two services, both very successful, to also be very interesting.
- CES Technology That Could Bleed into Business Jan 16 I’m looking back at the week at CES and there are a number of technologies that could bleed over into business. This shouldn’t be a surprise because we are in the midst of something called the “consumerization of IT” after all. Let’s go over some of the more interesting technologies.
- Did Nokia and Microsoft Build a Better iPhone for Business? Jan 12 A few months ago, I was at an EMC Customer Council and I attended the mobile panel. What was interesting was that all of those in the panel had approved Apple phones, but a large number were blocking Android devices because they weren’t secure enough. What they had also approved was the new Windows Phone platform, and they clearly wanted to give employees a choice, but the employees didn’t want the product. This seemed kind of sad given it is my view that Microsoft has focused excessively on the enterprise over the last decade. I doubt there is anything more ironic than focusing on a segment so hard that you effectively lose it.
Rob’s Articles
- In Search of the App That Could Save the World TechNewsWorld | January 23 It is my belief that the majority of the world’s problems -- and some of the stupidest products (Zune for instance) -- resulted from our hardwired tendency to treat truth and accuracy as unimportant. After watching a political debate, viewers are often split on which candidate did the best job. Chances are everyone is simply arguing to support a view they held before the debate, and what actually was argued was secondary.
- Fear the self-driving living room: When will in-car tech go too far? Digital Trends | January 21 Car manufacturers may be rushing to pile cars with gadgets and automation to ease commutes, but when does too much isolation from driving become dangerous?
- 4 Consumer Technologies That Could Change Your Enterprise CIO | January 19 The Consumer Electronics Show is clearly focused on consumers but given that we are in the midst of the consumerization of IT era, the show bears watching. And judging from this year’s event, it appears the consumer market is far from done with tossing stuff over the fence at IT. But some of these devices and technologies could actually make our jobs easier, at least in some cases.
- Alienware X51 - a PC for the masses TG Daily | January 18 A few years ago, a number of PC vendors were insisting they would never sell a system for under $1,000. Today, the average price point for desktop and laptop PCs is below $700. Yes, Alienware was one of the last holdouts of old school-priced rigs, but last night the company released the very affordable X51 which starts at $699 and weighs in at under $1,250 with every bell and whistle you can put in the box.
Rob Quoted
- Analysts say Intel’s management shuffle may give clue about next CEO San Jose Mercury News | January 22
- Facebook Would Like to Launch IPO in May SearchEngineWatch | January 21
- Ultrabooks, Tablets and the Space Between LinuxInsider | January 20
Rob Enderle on…
Apple
“It’s time for Apple to come up with its next horse to ride. It’s the first time it’s needed to do this since Steve Jobs’ departure, so this will be critical in showing whether Apple has a near-term bright future or one of slow decline.”
Apple seeks renewal after death of Jobs Financial Times
The impact of data analytics
“Big analytics toward the end of the year became the big term and into next year it will be the big term. … Could you imagine Watson used for legal or medical research? You can do some amazing things by drawing conclusions from information you already have but couldn't make heads or tales of before now.”
How Intel and others will try to benefit from the shortage of disk drives
“If Intel is given lemons, it will make lemonade. It’s a chance to have an even broader Intel platform” [of both storage and processor] … “You’ll see people pushing solid state quite a bit now, Samsung, Intel and others.”
Intel Sees Opportunity in Shortage of Drives New York Times
Microsoft and HP’s cloud-based collaboration solutions agreement
“HP has a massive services organization and is making a big play in the server hardware market for this kind of hosting. … Microsoft needs this type of partnership for Office 365 if it’s going to be successful. Microsoft can’t do it alone.”
Microsoft, HP Tag Team on Cloud-Based Collaboration Solutions NewsFactor
Tech companies in 2011
“The companies that really showcased the strength of the tech market (in 2011) were old tech, not new tech. The buzz was social networking but the money was on traditional hardware and software.”
Apollo Research Rob Enderle the most quoted technology analyst in the U.S. in November 2011
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Profiles
Rob Enderle
An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.
As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.
Mary Enderle
As Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for Intel.com, consulting across many divisions on both creative and site usability.
After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.
Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. There are now over 300 stores to shop at on the CafeGive website like Nordstrom, Target, Macy’s and some great niche merchants specially selected to work with CafeGive. There are also over 140 nonprofits working closely with their advocates and CafeGive to help get the word out to shop and raise money for some wonderful organizations.