Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • HP Inc: 'The Future Is Whatever You Make It' Feb 23 Yesterday, HP Inc. released financial results toward the high end of guidance. That doesn't seem like much, but the industry perception was that Meg Whitman had basically thrown Dion Weisler, HP Inc's CEO, under the bus with what was a no-win scenario of massive debt, declining revenues and dying markets. But apparently, no one told Weisler, because HP Inc. is actually doing surprisingly well. He is even fighting the unstoppable trend of declining printing impressively well (and has a good chance of reversing it).
  • AMD vs. Intel: A Sun Tzu Lesson in Long-Term Strategy Feb 22 This week, AMD launched its Ryzen processor, one of what is likely to be a line of new desktop and, eventually, laptop parts. Ryzen is an impressive offering, focused mostly initially on home creators and consumers, with corporate offerings like workstations and servers due later. So rather than focus on the part, let's focus on the strategy and the historic AMD mistake that the firm isn't making with this launch. When I say historic, I'm going way back to one of the earliest recorded strategists, Sun Tzu, whom I think should be mandatory reading for pretty much everyone, and his views on combat.
  • Distrust: Is It Time to Rethink Email? Or Throw It Out Altogether? Feb 16 I was recently briefed on yet another painful breach; an employee, thinking they were responding to a request from the CEO, provided confidential information on employees to an attacker who apparently intended to use it to steal their identities. A new report from ProofPoint has concluded that the use of CEOs is declining for this kind of attack, and that sounds like good news, until you read further and realize that this is because attackers now have the ability to identify supervisors and more tightly target these phishing attacks using the names of more immediate superiors. You can no longer be sure the email you are receiving is from the person on the email, regardless of who they are or where it appears to have come from.

More IT Business Edge blog posts »

Rob’s Articles

  • How a bad board of directors could kill HPE CIO | Feb 24 Columnist Rob Enderle writes that the trouble with HPE stems from its board of directors. Just replacing a CEO, if the board lacks core skills, just changes the problem.
  • Why the Smartwatch May Finally Take Off; or Not techspective | Feb 24 I look at the success of the iPod and the lack of success for the Apple Watch, which remains the most successful in segment, and it seems pretty clear why this class of product is languishing. The key teachings that Steve Jobs and the market learned from the iPod have apparently been forgotten. But, with products like the LG Watch Sport the market may finally be coming around to a winner.
  • AMD: The Time For Ryzen Has Arrived TMCnet | Feb 23 AMD has been on the ropes since the turn of the century; it was created as the No. 2 vendor to Intel back in the 1980s, and in the 1990s took a shot at becoming No. 1. Intel wasn't amused and AMD wasn't structured to go to actual war with Intel. Then, during that war, AMD stumbled badly and almost failed. But the PC market needed competition because without it you get price creep and slowing advancement as the remaining vendor turns its now dominated market into a cash cow and invests elsewhere. Intel effectively did just that.
  • The Secret Reason You Care About Qualcomm's Gigabit Smartphone Modem TG Daily | Feb 22 Qualcomm just announced their X20 Smartphone Modem which has been clocked at 1.2 Gigabits Per Second. Now, if you are like me, you must wonder what the heck you do with that kind of speed and think that if you used it to download big files you'd blow out your data plan in in the time it takes you to read this column. But what no one seems to be telling you is that it isn't this top speed that is important, it is how they get there. You see they get there through something carrier aggregation which means that, with this modem, you are downloading from more than one carrier at once resulting in a potentially huge benefit where you typically don't have much network performance, at the network's edge.

More articles »

Rob Enderle on…

Intel and its fourth quarter results

[Intel had] "an impressive quarter." [The performance of the company's PC segment suggests] "the belief that [the PC market] has bottomed and is, again, moving toward growth."

Cloud computing, internet of things boost Intel's results San Jose Mercury News

Yahoo's breaches and the Verizon acquisition of its main operating business delay

"The bigger things are the breaches; those have Verizon reconsidering the deal—I think the merger is at risk; the delay would point to that as still a possibility."

Yahoo delays sale of core business to Verizon AFP

Updates to Google+

[While positive, the changes are more] "along the lines of a hotel saying they're going to repaint the bathrooms and get rid of the smell. They may lead fewer people to leave the service, but aren't compelling enough to bring people back.

Google Gives Google+ Some Nips and Tucks TechNewsWorld


[The problem with Twitter is they aren't making enough money.] "When you're losing your executive staff and you're doing layoffs to break even—that's selling off your future. Layoffs are not a way to grow. They are trending in the wrong direction."

Can Twitter remain a viable business? CBC Radio

Facial recognition technology

"It's going to eventually replace passwords and fingerprints. It will be in everything. Today's 2D is not very reliable, but with increasing 3D reliability, we'll start to get something that's useful."

Los Gatos startup debuts 3D facial camera San Jose Mercury News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell