Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Looking Far Ahead: IBM’s Multi-Billion-Dollar Cloud/Big Data Analytics Strategic Initiative Jul 11 Yesterday, IBM announced its massive $3 billion investment effort to create a processor uniquely suited to the demands of the cloud and Big Data systems. This has both strategic and timing implications to the market. Efforts like this speak to the level of maturity in the market as well as IBM’s commitment to leading it. The announcement anticipates a massive improvement in processor scaling down to 7 nanometers and begins to flesh out what the Big Data world will look like in 2020.
  • Why Chromebooks Aren’t Selling Jul 8 Google’s thin client platform, ChromeOS, is positioned as the answer to Windows XP migration pain. The promise is an appliance-like experience and an extremely low cost, but the reality is causing individuals and companies to balk. There have been a number of design wins in schools, but given that schools have both some of the highest pain in Windows migrations and lowest budgets, you’d think this trend would be stronger. Also, given that folks don’t like to publicly admit mistakes, generally moves to any new platform look better than they actually are. The Chromebook migrations don’t seem to be going that well. Let’s talk about why Chromebooks aren’t working.
  • Why the Security Problem Has Shifted from Microsoft to Google Jul 2 A little over a decade ago, folks were pushing Microsoft hard because its platforms and products weren’t as secure as they needed to be. Kids coming out of school, like the ones who founded Google, were the most strident. Now, Microsoft is showcasing security as a competitive advantage against companies like Google. I think that is both ironic and sad. It also showcases that if we don’t understand why something exists, we can’t avoid the same mistakes ourselves. I’m kind of fascinated by how a firm that came to market led by people who badmouthed Microsoft for security could be on the wrong side of a wiretapping complaint and be losing. The polar opposite of good security isn’t bad security, it is actually being a thief. When your chairman gets laughed at when he talks about the security of your platform, you have a problem.

More IT Business Edge blog posts »

Rob’s Articles

  • Augmented Reality Future: How to Train Your Dragons on Vacation TechNewsWorld | Jul 14 Dragons Adventure World Explorer is just a taste of what is to come. It does have some conflict for boys and dragon husbandry for girls, but I would have preferred much more mayhem. It is an amazing step into the future of augmented reality and gaming, but I think we'll find what comes out of the imaginations of those who create games that follow it will be far more amazing.
  • What the Robot Apocalypse Will Mean for IT, Jobs and Work CIO | Jul 11 Robots are coming, and they will eventually take many of our jobs. Before you break out the torches and pitchforks, though, think about how your skills (and, for that matter, your children's skills) can be applied to work that machines will never be able to do.
  • How to Choose Vendors for Massive IT Changes Datamation | Jul 9 Business is facing technological changes the likes of which it has never seen. The time to get ready is now.
  • The Elements of A Winning Wearable Device TG Daily | Jul 8 We are seeing battle lines drawn and the vendors are lining up to see which one can deliver the iPod of wearable devices and, as before, all eyes are on Apple. However Steve Jobs was a critical part of that repetitive success cycle and he’s not coming back for this one. Early indications are the market is looking in Apple’s direction though so even though Steve isn’t part of the mix Apple has the inside track to getting this right at the moment. The other big player is Microsoft and they have been doing better work with hardware of late and given their recent misstep with the Xbox how they do with Wearables will have a great deal to do with how people perceive their new CEO so expect them to come out swinging for the fences. In fact both Apple’s and Microsoft’s CEOs have a lot on the line here and they have some tough competition from Motorola who may have found their new Razor. Let me explain.

More articles »

Rob Enderle on…

Google and the launch of Android TV

[Four years on, Android TV represents a big improvement on its predecessor, according to Enderle.] “This looks like what it should have been, a much better user experience, a much better connection back to other devices.”

Google tunes into TV ... again Fox News

Twitter’s acquisition of SnappyTV

"Twitter wants to add content that you'll stay with longer. It's that engagement that drives advertising revenue, so Twitter may be looking at SnappyTV as a way to extend engagement.”

SnappyTV Could Amp Up Twitter Amplify E-Commerce Times

Wearables and security

"Wearable gadgets will be banned in courts, hospitals, law offices, government buildings, public bathrooms, schools and anyplace where confidentiality is important. The problem will quickly become how you identify folks using them as they become far more concealable.”

Wearable devices pose threats to privacy and security Fox News

Amazon’s new smartphone

"If Amazon does this right, it could be amazing ... wicked cool." [If Amazon decides to go it alone and sell direct to its huge base of customers, they would sell the phone close to cost.] "Apple wanted to sell direct to the customer but couldn't figure out a way to do it. That's why they joined forces with AT&T.”

Amazon's new hush-hush device: A 3-D phone? USA Today

Video game consoles and their relevance in the future

"With Sony bringing out 'PlayStation TV' which plays games decently and going into cloud services, the clock is ticking. We are entering a window where it will be increasingly difficult for consumers to buy an expensive gaming device which isn't mobile.”

Is this the last hurrah for video game consoles? CNBC

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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