Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • BlackBerry and WatchDox: 9/11 and Our Sadly Ironic Security Conundrum Aug 26 Awhile back, BlackBerry announced the acquisition of WatchDox, a secure collaboration platform that is apparently classified as "visionary" by the Gartner Group. This week, it announced BlackBerry integration and expanded the multi-OS range of the offering, which now covers Samsung KNOX, Android for Work, and Secure Work Space for iOS and Android. Finally, it integrated Enterprise Identity, providing an authenticated consistent secure access tool bridging mobile devices, PCs and the web with a single sign-on.
  • Where Dell's Professional 34" Curved Monitor Might Work Best Aug 25 Curved TVs are still pretty rare and curved monitors even more so. You'd think that this trend would be focused on entertainment and, in the case of monitors, gamers, but Dell recently unveiled a 34" professional curved monitor, and there is method behind the madness. It suggests there is a lot going on with the professional desktop that we really aren't paying attention to.
  • The Problem and Promise of Intel's Diversity Report Aug 20 This week I'm at Intel Developer Forum (IDF) and it's an incredibly exciting event. It has an energy that I haven't seen in a long time and each floor has amazing demonstrations: sensor-equipped BMX bikes doing stunts on ramps, amazing gaming PCs and race driving simulators, 3D printers, active smart glasses and goggles, 3D VR headsets, and some new rather impressive collaboration gear. However, the two best events are the opening and closing keynotes. The opening keynote showcases Intel's present, which is great. Brian Krzanich, Intel's CEO, has become a great story teller and the story this year was both positive and fun. But the closing keynote is what I most look forward to. It is given by Intel's secret weapon, the industry's only captured Ethnologist and Futurist, Genevieve Bell. And this keynote is about the near-term future.

More IT Business Edge blog posts »

Rob’s Articles

  • What Fiorina and Trump can learn from SWOT CIO | Aug 28 A SWOT (Strengths, Weaknesses, Opportunities and Threats analysis can help your company face its greatest challenges and achieve success. Columnist Rob Enderle demonstrates how to use the SWOT framework by applying it to the two Republican presidential candidates.
  • America's Greatest Makers Gameshow: Is It A Disaster In the Making? TG Daily | Aug 27 For much of my early life I was in and out of entertainment, spent 4 years trying to be an Actor and a Model (this last was mostly because the woman that headed the modeling agency was exotic and hot and I was young and stupid) and was even in a Disney commercial as a child (before they actually paid children). So it was with some interest I heard last week that Intel was launching a game show called "America's Greatest Makers" and I likely got a little too starry eyed because Wolfgang Gruener and I have been arguing in Facebook about whether this will be a success or a flop. Wolfgang made some good points not the least of which is that Intel doesn't have the greatest history when it comes to media.
  • The lost lessons of Windows 95: How Microsoft kicked Apple's butt techspective | Aug 27 This week was the anniversary of Windows 95 and for me the launch of that product was a seminal moment. In effect this was the offering that created my analyst career and I remember it fondly. There were some amazing lessons from that launch that actually transferred into Windows 10 and some that didn't entirely. As we end this week let's look back on the one time Microsoft created a product that just overwhelmed Apple. Yes, while we are far more used to Apple kicking Microsoft's butt, there was a time when Microsoft wiped the floor with Apple. Let's talk about that.
  • Intel: Putting Innovation Back in the Hands of the Innovators TechNewsWorld | Aug 24 Intel is moving to empower makers of all types with its tools, and with funding for things like the America's Greatest Makers TV show. There is a realization that Intel was created by some of the greatest makers who ever lived, and that there's a revolution pushing innovation into homes and garages all over the world. At its heart, IDF this year was all about that. Makers rule!!

More articles »

Rob Enderle on…

Yelp and the reports of fake reviews appearing to tarnish the platform's image

"You've got this cloud of distrust. The end result is that people are using it less and less. That is a going-out-of-business trend."

Is Yelp on its death bed? CNN Money

Microsoft's Surface tablet

"The Surface 3 is really the only Windows tablet that is getting a lot of traction, and it's mostly Surface Pro 3. It's a showcase that Microsoft can create a competitive tablet in what has been a declining segment of late."

Microsoft's Surface Shines Amid Its Mobile Phone Missteps The Street

The new iPod Touch

[Rob Enderle of the Enderle Group said that while iPod sales have been declining, they are still massive.] "Not everyone wants an iPhone, yet a lot of those folks loved their iPods. This product will be far more successful than anyone expects."

Amid declining sales, Apple refreshes iPod Touch with faster processor, better cameras US News & World Report

The potential of Netflix offering its streaming services in China

"Most of Netflix's growth will likely be coming from China going forward. (But) this is a very high-risk country as the government has a nasty history of funding competitors and really likes to keep a very tight control on content."

Why Netflix's Expansion Into China Won't Be Easy The Street

The NYSE and United Airlines technical issues

[The insistence on multiple redundancy in companies the size of United Airlines, and the ostensible failure to adhere to sound update practices at the NYSE,] "make me wonder if this wasn't some kind of warning that DHS doesn't want to talk about."

NYSE, United Shutdowns Spark Cyberattack Rumors E-Commerce Times

The possibility of Facebook and a music service

"I don't think it's a bad idea for Facebook. ... The social aspect of music has always been a big goal for music services, having a social media company decide that music could be a feature seems like a logical extension."

Facebook Could Be Huge For Music Sharing And Discoverability Benzinga

The possibility of Facebook and a music service

"I don't think it's a bad idea for Facebook. ... The social aspect of music has always been a big goal for music services, having a social media company decide that music could be a feature seems like a logical extension."

Facebook Could Be Huge For Music Sharing And Discoverability Benzinga

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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