Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • BMC Engage Day 2: New Company, Old Name Oct 15 The second day of a conference like this is for reflection on what we’ve learned and tying down the answers to questions from day one at BMC Engage. On this day we had a presentation from BMC’s CEO Bob Beauchamp followed by a panel of BMC partners. In many ways, BMC is mirroring Dell’s experience in going private (coincidentally, Dell was on stage earlier talking about how it was integrating with BMC’s tools) in that its leaders now seem to wonder why they didn’t take the company private years ago. What follows are some semi-random discoveries I made on the second day of this conference.
  • BMC Engage: Defending IT in an Increasingly Digitized Cloud World Oct 14 I’m starting to feel like a coast-to-coast ping pong ball because this week I am in Orlando at BMC Engage 2014. BMC is undergoing a transformation that, to a certain extent, mirrors the transformation that IT itself is undergoing. It is shifting from being a firm that was largely known for providing management services on mainframes to a firm that is enabling ever more socially engaged services across a variety of platforms, the cloud, and for users that are increasingly on a new class of mobile devices. The turnaround for BMC is proceeding very well. It now has the resources to do a major show like Engage again, and the size of the audience at this event is in line with the groups that firms like IBM, HP, and Microsoft attract. This post is on the opening keynote.
  • The New Windows 10: The Enterprise and Users Should Love It Oct 09 If you were with me at the IBM Think Forum this week, you’d likely walk away with a strong “no” to this question. What makes IBM events very different from most vendor events is that much of the content is delivered by IBM customers, not IBM executives. After watching panel after panel of companies ranging from USAA to Kaiser Permanente talk about how this technology is critical to their future, you’d likely become a believer, like I already am. You see, I think decision engines, which are evolving into artificial intelligence (AI) driven machines, represent the biggest disruption in the computer market since the Internet. It is bigger than cloud and it could actually be bigger than the Internet. Heck, it might even be bigger than the invention of the wheel. I’m not kidding. Let me explain.

More IT Business Edge blog posts »

Rob’s Articles

  • Tablet Wars: The iPad Drifts Toward Mediocrity TechNewsWorld | Oct 20 There have been a lot of interesting tablets launched over the last month, but Apple -- the primary driver in this market -- didn't launch one of them. Part of its problem was that it accidentally leaked the tablet specs before the announcement, removing much of a chance for excitement. Leaks aside, many of the products from others seem far more exciting this quarter.
  • BMC Turnaround a Lesson in Corporate Leadership CIO | Oct 17 When most companies are in trouble, they clean house or sell off assets. BMC has done neither. So far, it's working. Other firms would be wise to follow CEO Bob Beauchamp's example.
  • Intel and Asus Make Another Run At the Modular PC TG Daily | Oct 16 One of the most interesting products I was connected to in the 1990s was the IBM modular computer. It was a brilliant idea it just was badly timed. A few years back Motorola tried to create a similar product with a smartphone that was nested in a thin client laptop like device called the Atrix but the OS wasn’t ready, the product cost as much as a smartphone and a tablet and the performance wasn’t great. Well Intel and Asus have partnered up and created a tablet/smartphone product and things are a lot different now. We could have a winner.
  • How BMC Is Re-creating Steve Jobs' Best Practice Datamation | Oct 16 Part of Steve Jobs' recipe for success was his focus on customer needs.

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Rob Enderle on…

Blackberry’s new Passport smartphone and its qwerty keyboard

“The advantage of a physical keyboard is that you can blind type, which means you can keep your eyes where they are supposed to be and with quick glances can still get that email or text sent out."

BlackBerry goes for qwerty keyboard, again, with Passport smartphone Computerworld

Larry Ellison

“He is one of those bigger-than-life personalities. His company very much revolves around him, not too differently from the way that Apple revolved around Jobs."

Oracle's Larry Ellison: Fierce competitor who doesn't like to quit Businessweek

IBM’s Watson

“Watson allows companies to get the benefits from their data more quickly and effectively with fewer skills.…If executives can't use tools because they are difficult, the tools are worthless. Watson is the only platform designed from the ground up to be a tool executives could use, because it's intelligent."

IBM's Watson May Change the Face of Business Analytics E-Commerce Times

The iPhone 6

“[It's] an attractive me-too product, but nothing to pull you across. There’s no revolution here and Apple is losing its innovative soul, chasing after Android and Windows rivals with bigger sized iPhones, while still lagging on fundamental features like screen and camera resolutions, and inductive charging."

Why Apple Just Lost Its Common Sense With The iPhone 6 And 6 Plus Forbes

Digital games and EA's The Sims 4

“The Sims 3 was disappointing, and that likely left a bad taste in the mouths of loyal players. It is far harder to bring back disappointed players than it is to attract them in the first place because you have to overcome the negative perception of the prior version."

Electronic Arts’ The Sims 4 aims to prove there’s still a market for pricey, PC-based life simulators Financial Post

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Mary Enderle
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(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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