Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • IBM Redefines Storage Market Thanks to Impressive Leadership Jul 11 This week, IBM announced the IBM FlashSystem 9100 which, on paper, in terms of performance appears to significantly outperform any other similar storage solution in the market. This is an NVMe system which, as you’d expect, is substantially faster than earlier pure flash storage systems and appears to set a new bar for non-volatile high-speed storage. The surprise for me is that, increasingly, IBM appears to again be setting the pace for storage architectures and that is largely due to organizational changes in IBM’s storage unit. Since I ran into significant problems trying to address IBM’s rapid decline in the storage market in the 1990s, I’m actually more interested in the organizational changes in the unit that founded this dramatic change in IBM’s execution than I am in this amazing new storage hardware.
  • Causal Analysis: How Intel’s Board Picked the Wrong CEO, a Huge Process Problem July 3 One of the reasons I think we’ve had so many CEOs fail in office is because, when one fails, we don’t spend a lot of time on why they were selected in the first place. This kind of analysis, looking at the cause of a mistake, is causal analysis (I think a lot of executives should have to write a causal analysis essay). It forces you to think about the stream of events that resulted in a success or failure in order to better understand it. We do a lot of this kind of analysis to understand product failures and crashes, but we don’t seem to do it when it comes to a failed job candidate. This seems a shame because, often, the reasons an employee fails are not directly related to the employee but to the manager or support structure in the company (a lack of onboarding with CEOs is a common cause of failure) and thus replacing the employee just shifts the problem and doesn’t eliminate it. Or, put differently, if you have a manufacturing line producing defective parts, throwing away the parts just reduces visibility for the problem, it doesn’t solve it. You need to fix the process to stop the production of defective parts.
  • Intel's Biggest Problems to Fix: Ethics, Loyalty, Priorities June 25 As I noted, last week Intel lost its CEO, Brian Krzanich, and really needs to think through its executive selection process as a result. I knew when I first saw Krzanich on stage that he was an inappropriate choice for the role because he had an obvious tendency to be unnecessarily cruel. And months ago, I predicted that he’d likely be fired by mid-year and listed likely causes, which included an affair. But, in thinking about this over the weekend, the causes of Intel’s grief have a lot to do with the firm’s culture, which devalues ethics and loyalty, and places getting something done fast ahead of getting it done well. These are long-term problems which, if not fixed, may eventually kill the company. They have killed many others.

More IT Business Edge blog posts »

Rob’s Articles

  • Your Pet Car: How The Automotive World Will Change By 2030 TG Daily | Jul 13 This week Bosch and Daimler announced they would be using NVIDIA’s Drive Pegasus platform to develop their autonomous car efforts. Buried in the announcement was also an indication that they were also developing a revolutionary cooling system for electric cars, and Germany (along with the EU) has plans to pivot to electric cars over the next decade. Not in the release but known is that Daimler has also been working with both WiTricity and Qualcomm to develop wireless charging. This could allow a future autonomous car to drive itself coast to coast.
  • Microsoft Surface Go: rethinking the millennial laptop/tablet and creating an IT bridge product Computerworld | Jul 11 Microsoft Surface Go is likely the closest we have to a product that could bridge what millennials seem to want with what IT still needs.
  • Next Up, Game Consoles: Is There Anything Google Can't Do Badly? TechNewsWorld | Jul 9 It's interesting to compare Google and Amazon -- two of the most incredibly powerful companies in the world. Amazon brings out product after product, with more successes than failures. Google largely buys companies and then loses interest in what they do.

More articles »

Rob Enderle on…

The circumstances around Intel CEO Brian Krzanich leaving the company

"I could write a book on the mistakes he has made since he was CEO. This was the one thing [the board] had in their portfolio that didn’t make it look like it was a company problem."

Intel must do something it has never done after inglorious exit for CEO MarketWatch

Oracle's earnings

"I think the issue may be that revenue growth for the year is up 6 percent (to $39.8 billion), but for the quarter it was just up 3 percent. This is below average for the year, and typically sales spike in the fourth quarter. This suggests revenue growth is slowing, possibly by a lot."

Oracle sees sales rise, but earnings outlook disappoints San Jose Mercury News

CAMEL and the AI Global Marketplace

[CAMEL] "looks like an impressive platform backed by a serious number of multi-industry heavyweights. What helps a lot here is this effort's backed by companies that will use the result, not just companies that are building technology. Customer-driven efforts like this tend to attract vendors."

Tech Heavyweights Launch AI Global Marketplace E-Commerce Times

Sony’s presentation and focused games approach at E3

"They are going to focus on a few top titles and make buyers lust after them. This has traditionally been a successful path to increase market share. Games move game systems, and people don't buy on quantity of games but on the quality of one or two."

Sony Trains Spotlight on a Few Good Games TechNewsWorld

Open source community concerns about Microsoft buying GitHub

“If this was Steve Ballmer’s Microsoft … the open source concerns would be valid. But even before Steve left, Microsoft had already embraced the [open-source] concept and Satya Nadella is a big believer, so today, those concerns are largely unfounded.”

Microsoft buys open-source icon GitHub for $7.5B to boost its cloud SiliconAngle

Google’s Pixel 3 smartphones

"One of the ironies of Google is that they make their money on other people's marketing but don't seem to believe in it themselves. Until Google learns how to market…these phones will continue to underperform their potential."

Google's Rumored Pixel 3 Smartphones Have Analysts Buzzing eWeek

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell