Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Apple's Class-Action Lawsuit: Never Intentionally Break Your Product Feb 10 Apple has been sued for allegedly breaking FaceTime on iOS 6 and iPhones running earlier versions of iOS in order to cut costs and force upgrades. If this turns out to be true, it will be far from the first time I've seen this strategy implemented. And it always has turned out badly. Let's talk about why you never intentionally break a product in order to extort money out of a customer. (The word "extort" should be your first clue.)
  • AMD's Strangely Unusual Path to Market for Impressive New Server Processor Feb 7 AMD is coming out with its new Naples processor for servers. After being knocked out of the market due to missed commitments, getting back in would typically be ugly. Server buyers tend to be very conservative and would be slow to move to a new processor anyway. AMD is taking a very interesting path to market that pulls from its core differentiating feature and builds on its increasing financial success to overcome this shortcoming. Let's chat a bit about this because the process is unique and I think it might represent a best practice for how to speed an enterprise-class product to market and assure customer advocacy for it.
  • Why Turnarounds Fail: Trump Edition Feb 2 Watching our new U.S. president in his first weeks reminds me of why a lot of turnarounds fail, particularly when executed by someone from the outside. They can fail for a lot of things, but in this instance, I think you can see the combination of a bad skill match, false assumptions about how things work, and the typical issues with regard to loyalty and culture at the heart of some colossal initial screw-ups. Taking a democratic government from one party to another isn't that much different in terms of goals than what a turnaround CEO has to do.

More IT Business Edge blog posts »

Rob Enderle on…

Intel and its fourth quarter results

[Intel had] "an impressive quarter." [The performance of the company's PC segment suggests] "the belief that [the PC market] has bottomed and is, again, moving toward growth."

Cloud computing, internet of things boost Intel's results San Jose Mercury News

Yahoo's breaches and the Verizon acquisition of its main operating business delay

"The bigger things are the breaches; those have Verizon reconsidering the deal—I think the merger is at risk; the delay would point to that as still a possibility."

Yahoo delays sale of core business to Verizon AFP

Updates to Google+

[While positive, the changes are more] "along the lines of a hotel saying they're going to repaint the bathrooms and get rid of the smell. They may lead fewer people to leave the service, but aren't compelling enough to bring people back.

Google Gives Google+ Some Nips and Tucks TechNewsWorld

Twitter

[The problem with Twitter is they aren't making enough money.] "When you're losing your executive staff and you're doing layoffs to break even—that's selling off your future. Layoffs are not a way to grow. They are trending in the wrong direction."

Can Twitter remain a viable business? CBC Radio

Facial recognition technology

"It's going to eventually replace passwords and fingerprints. It will be in everything. Today's 2D is not very reliable, but with increasing 3D reliability, we'll start to get something that's useful."

Los Gatos startup debuts 3D facial camera San Jose Mercury News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review

Profiles

Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for Intel.com, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to www.cafegive.com.

 

Contact the Enderle Group

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Rob Enderle
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renderle@enderlegroup.com
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
menderle@enderlegroup.com
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell

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