Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Microsoft vs. Intel and Teleportation Aug 19 I've flown home from Intel's Developer Forum and one of the things that really had me thinking was a chat I had with Achin Bhowmilk, Ph.D., who is likely one of the smartest guys I know. He runs the group at Intel that has the RealSense camera and is working on its Merged Reality effort.
  • Intel Developer Forum 2016: Are You Ready for a Revolution? Aug 16 I'm at IDF, the Intel Developer Forum, this week and, like most events of this type, it started with some upbeat music. Unlike most events of this type, however, the music was created with virtual instruments. Other than two physical turntables, the rest of the instruments used were virtual. The two musicians present were basically playing in the air and the computer was using Intel's RealSense technology to create what was a rather impressive concert.
  • Why Do We Need Desktop Phones Anymore? Aug 2 We all live on our cell phones now, and that brings more changes every day. Increasingly, folks are pulling the landlines out of their homes, as they don't need them anymore. But businesses continue to deploy and use desktop phones. One of the reasons for this during the last decade was call costs and the fact that PBXs and high-end key systems did least-cost call routing, but thanks to unlimited calling plans, that is no longer a driver. That left intra-office calling, call forwarding and call tracking as reasons to keep that old PBX chugging along in the office. Now cloud-based systems from providers like RingCentral for large offices and Ooma for Business for small ones can provide many of these services. So why are you maintaining a PBX?

More IT Business Edge blog posts »

Rob’s Articles

  • Why the NSA should be considered a hostile agency CIO | Aug 19 When an agency with security in its name chooses to exploit a security exposure rather than fix it, we have a problem, writes columnist Rob Enderle.
  • AMD's Zen Promises to Create PC Excitement techspective | Aug 17 This week AMD gave us an introduction to Zen as it slowly reveals more and more of this highly-anticipated PC and Server processor. I've been following this for some time and I know a number of the PC and Server OEMs are very excited about this part, partially because Intel is clearly focusing on a lot of things having nothing to do with what it builds. Recently it feels like Intel is on the wrong side of the "PC is dead" argument, so having AMD step forward to fill that gap is being very well received.
  • Blackberry DTEK50: The Smartphone for a Hostile World TMCnet | Aug 17 There are certain things I'll probably never understand. One of them is how the entire market moved from phones that were secure and built for business (as in paid the bills) and moved to phones that are unsecure, distracting and wickedly expensive. Celebrities that have been hacked, politicians, government workers and a lot of CEOs still use Blackberries, but the rest of us typically don't. Now their last phone, the Blackberry PRIV (by the way it is a ton of fun to watch someone's face when you drop the keyboard), was an amazing phone and it brought back the keyboard without compromising the screen size by allowing it to slide from under the screen.
  • Intel Project Alloy: The End of Monitors As We Know Them TMCnet | Aug 17 I'm at Intel's Developer Forum, IDF, this week and one of the most interesting parts of the keynote is Intel's move to Mixed Reality. At the heat of this effort are a number of key Intel technologies. You see, there is a huge problem with VR today. It is really hard to set up the system because you need multiple cameras, hand sensors and a tethered headset. I'm still working on my own HTV Vive—it'is not only a pain to set up, but if I try to move around with the headset on, there is a pretty good chance I'll run into something or face plant because I've tripped over the cord or one of the PCs in the room. Intel and Microsoft are working together to fix that, and plan to have that fix in the market in 2017. The unintended consequence, though, may be that monitors will be dead.

More articles »

Rob Enderle on…

Oracle acquiring NetSuite

[Oracle's cloud reputation is still weak, so by buying NetSuite, it gets not just cloud assets and skills, but] "a firm with a reputation of being very good at 'things cloud. It should result in Oracle being considered a far stronger cloud player."

Oracle and NetSuite: Longtime 'sweethearts' united at last CIO

Verizon acquiring Yahoo

"Yahoo was one of the few dot-com survivors. Some of us will [miss it], but it is far from the power it once was. The brand still has value and the property can still be recovered under the proper leadership."

Yahoo users have no need to panic Computerworld

AT&T's strong quarter

[AT&T posted] "good growth in virtually all reported segments and no real negative surprises. Customer satisfaction is being reported as up, as well, suggesting they may be addressing what has been an historic problem with the company. … It isn't often a firm of this size reports earnings with this much diverse good news."

AT&T Sees Q2 Revenue, Net Income Gains, Thanks to DirecTV Buyout eWeek

Facebook Messenger's large number of users

[Reaching such a large slice of the world's population] "is a bit like hitting the lottery. The odds really aren't in your favor."

Facebook Messenger tops 1 billion users USA Today

Blackberry ceasing production of the Classic and its longevity

"It's kind of surprising that the Classic hung as long as it did. The issue was it really wasn't very good on the web. They didn't have the right display. The web experience was much better on a larger-screen phone."

Writing may be on the phone for Blackberry CBS News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell