Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • How Do You Know a CEO Candidate Is a Poor Choice? May 11 We have both good and bad examples of CEO choices in the market. HP is perhaps the strangest company to watch because it often looked like it chose CEOs at random, completely missed the instance in which it accidentally got it right, and then went back to getting it wrong. This month, we have been looking at Yahoo CEO Marissa Mayer's pending retirement; I've maintained that failure wasn't hers, it was the Yahoo board's. She didn't have the skills for Yahoo and the board actually caused the guy who did have those skills, interim Yahoo CEO Ross Levinsohn, to leave.
  • Microsoft Moves Aggressively to Reverse Security Mistake May 17 I'm seeing a recurring theme from Satya Nadella's Microsoft that showcases why it is generally better to use a well-skilled insider rather than an outsider to run a company. The well-positioned insider knows where a lot of the frustrating problems are and will make fixing them a priority. The outsider has to spend a great deal of time figuring out what is broken and often has to make changes before the analysis is even done, which initially does more harm than good. Given how much pressure is on an outsider to show results quickly, it's a wonder he or she is ever successful in the long term.
  • What If the Lack of Women in Tech Isn't the Problem that Needs Fixing? May 16 I've been following the effort to diversify hiring in the tech industry for a long time because I did a lot of my undergraduate and graduate work in Manpower Management. At that time, we used a statistics-based approach to match people with the jobs they were most capable of doing and would enjoy the most. That approach placed few women, or other minorities, into tech jobs. The conclusion was drawn that the effort was unfairly biased, and the science was thrown out in favor of the EEOC and quotas.

More IT Business Edge blog posts »

Rob’s Articles

  • New IoT security certification aims to make the world safer CIO | May 20 Underwriters Laboratories new Cybersecurity Assurance Program (CAP) looks to certify Internet of Things products. Columnist Rob Enderle writes that these CAP certification will improve IoT security and help CIOs sleep better at night.
  • Hail Windshield Damage: Shouldn't We Have Gorilla Glass On Cars? It's Coming! techspective | May 19 We've been having some really nasty hail storms of late. Where I live it was so thick it looked like snow. Fortunately, we got the survivable small stuff—but in other parts of the country golf ball sized hail has turned cars' windshields into Swiss cheese and the water damage on top of that likely had a lot of folks discovering that their cars are totaled, and they don't have enough money from insurance to buy a new one or that their deductible is biting them sharply in the pocket book. Costing from $600 to over $1,000, windshield replacement isn't a cheap date and when one of these storms hits it can overwhelm repair shop as it did here.
  • Why Lenovo Dominates the SAP Hana Market TG Daily | May 17 It is kind of amazing how much Lenovo has changed in the last 15 years or so. In 2001, I doubt most of us had even heard of the company and then they bought the IBM PC product group, along with one of the most iconic PC brands; ThinkPad. Most recently they bought IBM's System x x86 server business, and on a call last week SAP confirmed that Lenovo sells over 50% of the solutions for SAP's HANA.
  • Dell's 43" Wonder: Are 43" Monitors Too Big? Hell No! TG Daily | May 17 The size of monitors like the speed of processors keeps going up. I remember when we were there was a serious argument that the Intel 486 provided more performance than anyone needed in a PC even and that 17" was simply too big a monitor for the desktop. The processor in your phone is massively faster than that old 486 and the market largely moved to 24" monitors some time ago. This came to mind when I was briefed on the amazing new 43" Ultra HD 4K Multi-Client monitor from Dell which, I have to admit, I have lust in my heart for. (Hey it's an election year).

More articles »

Rob Enderle on…

Yahoo's 2007 decision to end partnership with Google, pursue Panama ad technology

"That was the beginning of the end for them." [Yahoo put a lot of its energy behind Panama, causing it to miss out on social networking and video. Yahoo made the wrong bet, he said, because it lacked enough resources to compete with Google on search.]

Yahoo lost its position as tech leader years ago San Francisco Chronicle

Selloff driving NFLX below $100 a share

"Netflix is doing fine. Netflix isn't weak, Amazon isn't taking them over, they don't have competitive pressure…The stock market freaks out when it realizes it won't keeping seeing the great growth Netflix had been having. Netflix is doing the right thing, but they are being punished for it."

Netflix shares nose-dive on growth and pricing fears San Jose Mercury News


"They've looked at the decline of the PC market and clearly decided that they are going to put most of their effort elsewhere."

Intel to Cut 12000 Jobs, Puts Focus on Cloud Wall Street Journal


"It looks like they are on track to pivot from a hardware to a software company. This is still a painful transition but they are making strong progress and the Blackberry of today looks very different from the one that we had three years ago."

BlackBerry Revenue Falls, Losses Rise in Q4 as Struggles Continue eWeek

Google's restructuring to Alphabet

"In six months, you can say whether the structure has made things better—it has either made them worse or hasn't changed things at all."

Google's Alphabet Transition Has Been Tougher Than A-B-C Wired

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell