Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • IBM z13 Coupled with Apple iProducts Could Be Unbeatable Jan 14 What makes Apple stand out in the consumer electronics space is that it owns more of the specification and core technology connected with its iProducts than anyone else. This means it can control and assure the user experience better than anyone else, and by doing so, can both maintain higher margins and higher customer satisfaction than anyone else. The model of controlling as much of a solution as possible in order to assure the customer experience of a product preceded Apple and has its roots in the computer market in IBM and its original mainframe. The era of the mainframe was the era when IBM enjoyed its strongest customer satisfaction and loyalty; when the market moved away from that model, it also moved away from those legendary loyalty and customer satisfaction numbers, until Apple rediscovered the model.
  • How to Gauge the Success of a New CTO: Looking at BMC Jan 13 BMC just hired Phil Harris out of Cisco to be its new CTO. I work with a number of CTOs in a variety of firms and have come to develop a sense for the ones that will work out and those that won’t. I also had a chance to interview Harris last week. Now, I’ll walk you through how I assess a CTO’s skills and conclude with my assessment of Harris (or if that is all you care about, I’ll save you some time and say he passed).
  • Business at CES: Robots to Modular PCs Jan 9 The Consumer Electronics Show is really all about consumer products, of course, but a lot of the companies had enterprise offerings at the show, anyway. Of the vendors I visited (there is no way any human can visit them all as this show is the biggest in Las Vegas and the city currently leads in large-scale shows), Panasonic had the greatest depth of content. Granted, with tablets, phones and PCs often crossing that line, a number of products could make it into the enterprise, but tablets and phones were mostly absent this year. Since Panasonic had the most content, I’ll cover what they showcased, and I’ll end with some of the really interesting products, including one that may be pure vapor. Let’s talk about business products at CES 2015.

More IT Business Edge blog posts »

Rob’s Articles

  • What If IBM's Rommetty and Apple's Cook Were to Swing for the Fences? TechNewsWorld | Jan 19 If IBM and Apple should decide to really work their partnership, the end result could be far better than anything anyone else possibly could create. The solution would combine the power of the oldest, most trusted, and most storied enterprise company with the image of the most attractive and must successful consumer electronics firm from the prior decade. In short, the result could be amazing!
  • Why IBM and Apple CEOs Should Swing for the Fences TG Daily | Jan 16 Both IBM’s Ginny Rometty and Apple’s Tim Cook are under clouds, writes Rob Enderle. Rometty because she is often put in a pool of women CEOs and Cook because he lives in Steve Jobs’ shadow.
  • Z13 The Mainframe that Makes Mainframes Cool Again TG Daily | Jan 14 One of the things that is fascinating about the technology market is that things cycle. What made the mainframe initially successful was the massive amount of I/O it could handle which remained largely unmatched even as technology advanced to client server. This is because we didn’t seem to really need terminals anymore. However with the rapid advancement of personal mobile connected devices like tablets and Smartphones coupled with advancements like 5G and Mu-MIMO there is suddenly a need for massive I/O and the Z13, IBM’s just announced mainframe, is uniquely suited for those tasks. Suddenly the mainframe is cool again!
  • Qualcomm's AllPlay vs. Plays for Sure vs. Sonos: Getting to Critical Mass at CES TMCnet | Jan 14 AllPlay is Qualcomm’s initiative to recreate the Sonos experience but across a number of vendors. The goal is basically to get the industry to a point were various devices work seamlessly together across your home so music could magically move with you. The first time I saw something like this was at Bill Gate’s home where you’d wear a badge and the house would know where you were and play your music out of the speakers nearest you. That has never made it to the market as a product but Microsoft did have the Plays for Sure initiative they created to compete with Apple, which failed spectacularly with the launch of their also failed Zune platform. At CES, AllPlay made solid progress but there is still a long way to go. Let’s talk about AllPlay in the context of CES, Plays for Sure, and Sonos this week.

More articles »

Rob Enderle on…

The future of tablets

[As the price of touchscreens drops even further, we can expect to find tablets deployed all over our homes.] “Using a tablet for a light controller, thermostat, remote control, or other single function will become much more viable. They’ll become universal displays that do completely different things”

Predictions: 10 Things That Will Rock the Tech Market in 2015 Yahoo Tech

Potential increase in physical and electronic attacks and what happened with Sony

[More combination physical and electronic attacks are likely 2015.] "You can't address this kind of threat by just beefing up ops and security. You have to better integrate efforts so a blended attack like this can be met with a better blended response."

Terrorist Threats May Blow Up 'The Interview's' Box Office TechNewsWorld

BlackBerry and its new BlackBerry Classic

"One of the mistakes that BlackBerry made was to move away from their loyal customer base. The result was that they lost a lot of customers to Android and Apple" ... The Classic, he added, "is the phone they should have led with two to three years ago."

Will keyboard-lovers give BlackBerry Classic a chance? The Globe and Mail

Why eBay would need to lay off anyone if it is jettisoning PayPal

"I'm struggling with why they'd need to. I understand layoffs after acquisitions, but a spin-out typically causes staff shortages in common services. If there is a layoff, tying it to the spinoff would seem to be disingenuous."

eBay's split with PayPal may mean thousands of layoffs San Jose Mercury News

First results from Apple and IBM’s enterprise mobility partnership

"These apps ... don't yet showcase the full potential of the alliance. IBM could have delivered these largely without Apple ... The promise is that the two ... could deliver together what neither could do under a more traditional app developer/vendor relationship."

Apple, IBM Tap Big Data Analytics on MobileFirst for iOS Apps eWeek

Advising Services

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
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San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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