Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Dell Labs Is Helping Create the Future Feb 19 One of the things thatís difficult to determine about Dell now that it is private is how well the company is really doing. One of the indicators that it is generating solid profits is that the company now has the discretionary income to create a lab, which is a huge indicator of financial success. When a firm is in financial distress, it tends to shut down marketing, research, and any other activity not focused directly on making quarterly numbers just to survive. When a firm is doing well, it has the luxury of thinking strategically and research labs are one of the visible paths to achieve that result. I had a nice long chat with Jai Menon, Dellís Chief Research Officer, and according to him, things are not only going very well, Dell is working on some fascinating projects.
  • Is the U.S. Government a Cyber Threat? Feb 17 At what point does your own government cross the line and become an evil state? This is what crossed my mind when I read the latest Kaspersky report on the Equation Group, which comes across like the bad guy in a current-generation James Bond film, except it appears tied to the U.S. This is a scary report, showcasing a blended set of attacks that are infecting an impressive 2,000 platforms a month and appear to span all current versions of Windows, the MacOS, and even iOS, as well as much of the world, including the U.S.
  • Customer and Employee Ranking: Why Not? Feb 13 A few years back, I was impressed with how much work EMC had done on customer tracking as part of its loyalty and quality programs. While youíd think these efforts would have pissed off the customers, these customers were lining up to ask EMC to share these tools. This was because EMC could, through its efforts, better determine which customers were the most valuable and which the least, and then resource these groups appropriately. That then had a very dramatic and positive outcome for the bottom line. Often, the most demanding customers are also the least profitable, and in this way EMC could not only reward positive customer behavior but increasingly assure that the really nasty customers ended up being one of its competitorís problems.

More IT Business Edge blog posts »

Rob’s Articles

  • The Apple/Tesla Dream Team TechNewsWorld | Feb 20 Cook executes better without Jobs than with him -- but he isn't a visionary, and he has trouble getting people excited about Apple's newest offerings. Musk has the chops to bring out amazing new technology and get people excited about it, and he clearly gets the Jobs' business model, but he needs a ton of help with execution. I've never seen a combination that looks better on paper than this one.
  • Artificial Intelligence May Save Us From New Breed of Cyber Threats CIO | Feb 20 The only way to defeat a new set of undetectable tools that the Equation Group is using is though massive computer behavioral analysis, writes Rob Enderle. If we donít go on the offensive, cyber threats could evolve into just what Bill Gates, Elon Musk, and Steven Hawking are worried about -- hostile AI with the power to destroy computers or turn them against us.
  • IBM Spectrum Storage: IBM Gets Serious With SDS and Hybrid Cloud Datamation | Feb 18 The company is offering customers high value for the money they spend on flash storage systems.
  • NVIDIA Grid Hitting 40 Free Games: Creating the Perfect Mobile Set Top Box TG Daily | Feb 17 The NVIDIA Shield Products which use the NVIDIA Grid gaming service will hit 40 free games this month and these are fast becoming my favorite mobile entertainment product. They not only will have 40 of the top games, streamed for free, but like all Android tablets theyíll run Netflix, Amazon Prime, the new Sling OTA service from Dish, and a variety of streaming music services including my favorite, Slacker.

More articles »

Rob Enderle on…

Amazonís Q4 earnings

"Amazon beat estimates even though Jeff Bezos is ... spending money as fast as it comes in and going flat out as if there were somebody right on his heels chasing him. ... It's the most aggressive growth strategy for such a long period of time that I have ever seen."

Amazon surprises with profit despite fierce spending AFP

IBMís cloud acquisition plans

"They recognize that long term on-premise products may simply not be able to compete with services and they want to make sure that they are prepared to ride that wave, not be buried by it. Ironically, this mirrors closely the original IBM mainframe model where the hardware was supplied as a service."

IBM Targets Future Cloud Acquisitions eWeek

eBay spinning off PayPal, splitting off its enterprise unit and laying off thousands of workers

"This may indicate that they're looking for buyers to buy one or more of them ... The only reason I could see you would do this is you want to make it look like the property has a higher value than it ... does."

eBay to lay off 2,400, could split into three parts San Jose Mercury News

Google Glass

"Sadly, I think it should have been a big hit and may still be if Google can overcome the initial Google Glass experiences. Unfortunately, that is often hard to do. Folks don't like to change opinions once set."

Google tries to reset Glass embarrassment with cooler wearable Computerworld

Microsoftís Spartan browser

[Microsoft is expending a great deal of effort to ensure Spartan is backward-compatible with predecessors.] "It feels like they're using some of their visualization technology to make this happen, and I'm expecting backward-compatibility to be better than in prior versions."

Microsoft's 'Spartan' Browser Will Bulge With Features TechNewsWorld

What a merger of Blackberry and Samsung could mean from an enterprise perspective

"Samsung has been falling off against Apple of late, and BlackBerry should allow them to push back far harder with a much more consistent offering then they currently have."

Could BlackBerry be Samsung's answer to Apple and China? Computerworld

How we will interface with computers

"The last four decades were about creating the technical environment, while the next four will be about merging the human and the digital domains, merging the decision-making of the human being with the number-crunching of a machine."

The 8080 chip at 40: What's next for the mighty microprocessor? Computerworld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
389 Photinia Lane
San Jose, CA 95127
(408) 272 8560 Office
(408) 832 6326 Cell
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


View Larger Map »