Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • At CES 2017: ODG and Qualcomm Just Made AR/VR Glasses Viable Jan 6 I'm at CES 2017 this week, and the best product I've seen so far is from a company that specializes in optical solutions for business. When I was briefed on this product last month, I was a tad skeptical because I've already seen a number of products in this class and most have either been junk or too expensive for broad adoption. But this all goes to showcase that something like augmented reality/virtual reality (AR/VR) glasses needs to be shown and demonstrated, not talked about in slideware. I got to try ODG's consumer and business versions, R-8 and R-9, of smartglasses and I was impressed. I was very impressed.
  • Looking Ahead to 2017: The Year Everything Changes Dec 28 As we approach the end of 2016, let's take a moment and raise our glasses to the poor saps who, instead of enjoying a nice long holiday, are currently working their collective butts off to get ready for the worst timed show in tech, CES. It will kick off a year that is likely to be full of drama and excitement. While you are getting ready for New Year's Day, let me share some things that may make that sound like one of the highlights for 2017.
  • Looking Back on 2016: Four Things I Still Don't Get Dec 27 This week between Christmas and the New Year is a good time to look back on the year that was, and it was one hell of a year. We saw a lot of interesting products and events. We saw the accomplishment of the near-impossible task of taking EMC private by Michael Dell, apparently taking the "go big or go home" saying to extremes, and showcasing that founders can still do big things. As you sip on your eggnog, let's talk about some of the things that happened in 2016 that still bug me.

More IT Business Edge blog posts »

Rob’s Articles

  • Trump, Russia, Clinton and the art of misdirection CIO | Jan 6 When a conclusion is largely based on belief and not verifiable facts, you have possible misdirection at play, writes Rob Enderle.
  • Corning's Glass Supercar CES 2017 Showcase TG Daily | Jan 6 There were so many future cars showcased at CES this year I'm kind of wondering if the next car show will be showing consumer electronics to fight back. There were a ton of amazing cars including one purple 3D printed beauty that had me almost drooling. But one of the most interesting was Corning's glass car showcase largely because it anticipated a near term future where more car makers followed Tesla's lead and replaced much of their dash with displays. Sadly, they didn't let me actually drive the car but, for a company that doesn't make cars, their showcase car was impressively attractive and, I'm told, also impressively fast (it was electric).
  • Panasonic at CES: Imagining the Future of Consumer Technology techspective | Jan 6 Panasonic's booth at CES was a wonder to behold this year. It had a variety of things that imagined a future defined by robots, displays, projectors, drones and cameras that provided a glimpse into our near-term future. Part of what keeps a company fresh is keeping its eyes out over the horizon and Panasonic certainly did that this year.
  • Symantec Creates Vaccine for the Digital Zombie Apocalypse TMCnet | Jan 3 A few weeks ago we had one of the most major successful attacks on the U.S. digital infrastructure ever successfully attempted. It was the use of our IoT devices to effectively take down many of the country's DNS servers. These servers are critical to Web operation and, without them, the Internet largely doesn't work. Many of us think that was only a test or warning, but we've known for some time that much of our infrastructure isn't secure and that these wonderful connected devices we are buying are often not secure at all. While the assumption was that this lack of security would be used to violate our privacy, this latest test/warning showcased a much bigger danger: that they could be effectively turned into digital zombies that would collectively be used as weapons and, were enough devices compromised, cause much of our current digital world to simply stop working.

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Rob Enderle on…

When to keep applications on-premise vs. in the cloud

"Anything that needs high security, requires legacy hardware or is absolutely critical to the firm is best left on-premises."

When It's Right to Keep Operations in On-Premises Data Centers BizTech Magazine

Microsoft closing its acquisition of LinkedIn

"The bigger benefit will be deeper engagement, with users making [Microsoft's] solution far more critical," [said Enderle. Microsoft] "faces huge competitive pressure from Google now," [he noted,] "and this could be their best defense against further Google-caused market erosion for Office."

LinkedIn Begins New Chapter Under Microsoft's Wing E-Commerce Times

Waymo, Google's self-driving car division

[Enderle said that the spin-out of the Waymo division could lead to more opportunities to partner with other car companies, which distrust Google out of fear that it will build its own cars.] "If they were to spin it out, there would be a better chance that the unit would be more effective."

Google self-driving car division now called Waymo San Francisco Chronicle

The Supreme Court reversing $399M judgment against Samsung

[The earlier ruling would have put any firm found compromising on a single patent in a complex technology device potentially liable for all the profits from the sale of that product.] "Both tactically and strategically this ruling is good for Samsung."

Supreme Court throws out Apple's $399M win in Samsung patent fight San Jose Mercury News

How the American Heart Association could use the cloud for sharing research

"If you can combine and correlate the massive amount of research that has been done, you'd likely get to a cure much more quickly…The people doing this likely could be considered heroes because they are putting progress ahead of self-promotion."

American Heart Association looks for cure in the cloud Computerworld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
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  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell