Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Putting Legal in Its Place: Why Companies Shouldn't Be Run by Execs with "No" as Their Middle Names May 18 Over the years, I've watched a lot of companies go from success to failure because they allowed Finance or the Legal department to have excessive control over the business. These organizations do provide very valuable advice, but often the executives learn that while there is risk in approving an action, there is no risk in saying no and, as a result, no becomes their go to response. This hasn't been the case at Apple, Intel and Oracle, all of which not only are scary with regard to litigation capability, but their legal and finance teams dance to tune the CEO plays, they don't make the CEO and his staff dance to their tune.
  • AMD's Lisa Su and the Advantages of a Trained CEO May 15 We seem to have a lot of problems with corporate governance at the moment, ranging from the lack of experience at the top of the country to revolving disasters at firms like Uber and Yahoo, all showcasing a fundamental lack of experience or maturity or both. It has fascinated me that even after we saw Steve Jobs take Apple off life support and turn it into the most successful company in the world, few boards seem to get the importance of selecting people who have been trained both as CEOs and in the industry in which the firm operates. Jobs is no longer with us but with AMD's Financial Analyst Day coming up tomorrow, and having gone through at least some of IBM's Executive Resources program myself, I figured it was a good time to point to AMD CEO Lisa Su's success, as connected to her unique background and training.
  • NVIDIA GTC Keynote: It Is Going to Be an Amazing and Very Scary World Shortly May 10 This is a week of shows with Dell EMC World, Microsoft Build, and NVIDIA GTC all in the same week. Thank heavens for pre-briefing and streaming, otherwise I'd need to clone myself as each of these shows has must-see elements. One of the most interesting is NVIDIA's GTC because it is the most focused, primarily on two massively disruptive technology advancements: autonomous robotics (mostly focused on cars for now) and artificial intelligence. The two are related because they are basically about making machines smart, with the differences only in the type of machines they are focused on. AI is largely focused on machines that don't move and autonomous robotics is focused on machines that do.

More IT Business Edge blog posts »

Rob’s Articles

  • Apple vs. Qualcomm: Apple's Likely Secret End Game techspective | May 19 Apple has apparently been trying to force Qualcomm to lower its licensing prices recently—talking its ODMs (original design manufacturers) into stopping payment to Qualcomm and agreeing to pay the ODM's legal fees if they are sued, which they recently were. Apple's hostile action against Qualcomm is very difficult to parse because it seems incredibly tactical and short sighted.
  • Jaguar, the Hyperconverged Company and the Big IT Entropy Problem TG Daily | May 17 At Dell EMC World last week, one of the most interesting conversations I had was with the Jaguar CIO who is driving what has been an incredibly successful IT effort at Jaguar. In their new "Green Field" plants, he championed what used to be called Dell's VCE platform with nearly unbelievable result in terms of productivity and uptime. This was fascinating to me for several reasons; 1) it was a showcase for the power of the Hyperconverged concept, 2) I own two Jaguars, and, 3) I've been trying (so far unsuccessfully) to order the new Jaguar iPace. Oh, and, 4) when I was younger, for a time, I was a Jaguar mechanic.
  • Wannacry Ransomware: The NSA's Fault, But the Attackers Did Us a Huge Favor TMCnet | May 15 I'm not a big fan of focusing on blame rather than fixing a problem but, in the case of the massive and ongoing Wannacry Ransomware attack, the NSA (and they are far from alone) focused on a tactical strategy that places a relatively slight investigation advantage against the collapse of the free world, and chose unwisely. Now this Cyber Attack might have, and still could, escalate into a Nuclear Exchange but the odds of that, thankfully, are declining. We might not be as lucky the next time, and the potential for devastating litigation remains very high given this attack was the direct result of an NSA policy and negligence. The kind of liability we are talking about, were this a company and not a government agency, would likely take a company like Google out and, I expect, foreign companies and governments may find a way to hold the U.S. accountable.
  • Dell's 'Alice' Will Guide Women Through VC Wonderland TechNewsWorld | May 15 One of the interesting things at Dell EMC World last week came from Karen Quintos, the most powerful woman at Dell. Karen is responsible for its Entrepreneur in Residence program, which, among other things, focuses on equipping and helping woman entrepreneurs. Dell Technologies apparently has created "Alice," a female-focused artificial intelligence focused on helping support and drive innovative firms backed by women.

More articles »

Rob Enderle on…

Nasdaq's record high

[With the Trump administration,] "there is at least the impression that there will be a focus on increasing business efficiency and profit. Effectively, that replaced a lot of perceived business risk of the old administration with a lot of hope for the future—and hope is a powerful market driver."

Nasdaq's record high: Tech-heavy stock gauge tops 6,000 San Jose Mercury News

Intel ending its annual Developer Forum

"With the emergence of virtualization, the need to focus directly on developers for a chip maker was substantially reduced…I think Intel has realized they need to step up and focus a bit more on the future than on entrenched practices if they are to benefit from the opportunities that are to come."

Intel Ends its Annual Intel Developer Forum Event After 20 Years Windows IT Pro

Google's low-cost VR solutions

"Google took what is an interesting approach to VR, and rather than going the high-end route showcased by HTC and Facebook—with Oculus Rift—they started at the other end with smartphones and a cheap headset…Google's side appears to be closer to success, and this latest step is another example of that progress."

Google Spins VR Experiences on the Web TechNewsWorld

AT&T's acquisition of Straight Path

"Acquisitions like Straight Path will likely define the early skirmishes in this massive coming war [between the big four U.S. wireless carriers in the 5G race], but eventually these firms will have to make 5G actually work and here it largely remains anyone's game."

AT&T Acquiring Straight Path to Bolster Spectrum Holdings, 5G Strategy eWeek

Verizon combining Yahoo and AOL under the Oath umbrella after the Yahoo acquisition

"They try to hold on to the combined revenue but cut costs by removing redundant staff and overhead.…I expect Oath, which abandons both known brands in a textbook bad practice, to be starved into obscurity."

Good-bye Internet pioneers. Hello, Oath? Computerworld

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Mary Enderle
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Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell