Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Apple Kicks It Up at WWDC: Great for Users, Not Enough to Grow Market Yet Jun 14 Watching the live stream of Apple's 2016 World Wide Developer Conference keynote, with some exceptions where a couple of the presenters were under-rehearsed, and demo gremlins hit, I thought that this came the closest to a Steve Jobs' keynote since his unfortunate departure. I've been concerned that Apple was going to spiral down like it did after Jobs departed the first time. But at WWDC, the focus was on users and developers. Apple copied Microsoft a lot, well, sort of, but I actually don't think that is a bad thing.
  • Microsoft Buys LinkedIn, Focuses on Users Again Jun 13 Today, Microsoft announced it would buy LinkedIn in a strong reversal of a mistake it made in the 1990s. It's fascinating to watch companies make mistakes and then refuse to reverse them, even when they're obvious, because doing so would seemingly validate the mistake. Microsoft CEO Satya Nadella has been on a mission since taking over, reversing an impressive number of mistakes that Microsoft has made since the end of the 1980s. This latest is particularly impressive because it flies in the face of most tech firms that haven't responded to the rise of Amazon Web Services and the shift in power from IT to line managers and end users.
  • How to Get Started with IoT Jun 9 Most of you will likely wake up one morning to discover that much of your Internet of Things (IoT) tech is misbehaving, with the only viable solution to unplug and replace it. Here are some things to keep in mind for avoiding that situation.

More IT Business Edge blog posts »

Rob’s Articles

  • How analytics can prevent rather than explain tragedy CIO | Jun 17 Columnist Rob Enderle writes that we are far more likely to use analytics badly and suggests that IT should take the reins to ensure the analytics process is as effective—and free of confirmation bias—as possible.
  • 128 Technology: All Your Networking Gear Is Obsolete TG Daily | Jun 14 A new company announced this week in the networking space that did what rarely happens and tends to be very disruptive if it works. They rethought how to do networking largely from scratch to address the primarily massive problems of security and excess complexity which are opening our firms up to successful exploits. We get events like this from time to time. Apple, Atari, Commodore, Microsoft, and Sun rethought computing and that market dramatically changed, Apple rethought music and cell phones, Amazon rethought books and computer services, and Tesla rethought cars. Each began a revolution, some not complete, that massively disrupted their respective spaces. Well 128 Technology has launched and they appear to be making an impressive attempt to rethink networking.
  • Microsoft Breaks Console Model with New Xbox(s) TMCnet | Jun 14 There are a couple of rules when it comes to game consoles. First you don't change them very often (the PlayStation 3 and Xbox 360 remained largely unchanged for a decade), you don't price them over $500 (Sony did that initially with the PlayStation 3 and ceded the market to Microsoft), and you don't have multiple systems of the same generation in market at the same time (it confuses folks). Well Microsoft just tossed this rule book out with the Xbox One S and Project Scorpio. But I think it can actually work if the products are positioned properly.
  • Google and the Birth of the People-Delivery Drone TechNewsWorld | Jun 13 Larry Page is rumored to be building a flying car, apparently dropping a whopping US$100M into the effort. Surprisingly, this actually makes more sense to me than a self-driving car does, because it potentially solves two problems at once: You won't have to fly the thing yourself; and it eliminates the need for roads for those who commute to work.

More articles »

Rob Enderle on…

HP's latest spinoff news

[Corporate customers who use services to set up, install and maintain their IT infrastructures] "really like to see a lot of stability," [and two big spinoffs in a year could create distrust.] "You cut two large components of the company you said you weren't going to cut: the PC business and now services ... Where do they stop cutting?"

Hewlett-Packard Enterprise: Another day, another spinoff? MarketWatch

Twitter relaxing the 140-character limit on tweets

[By not counting photos and links, Twitter will make it less cumbersome for users to post photos with their tweets.] "Removing annoyances should get people to use the service more and for tweets to be more informative and more interesting."

Tweets May Soon Breeze Past 140-Character Limit eCommerce Times

Nokia mobile devices return to market

[Enderle said Nokia still has a well-recognized brand name, but its more recent connections to the Windows Phone effort would have to be shed for it to be more successful.] "So there is a path to success here; it just won't be an easy one."

Nokia Branded Phones, Tablets Returning to Market in Licensing Deal eWeek

IBM allowing scientists to run experiments using its quantum processor

[Interacting with IBM's quantum system] "should be far cheaper and easier than having to buy and provision your own hardware, with far less risk of obsolescence."

IBM Extends Open Invitation to Play With Its Quantum Computer TechNewsWorld

Tim Cook traveling to China

"China remains a huge problem for U.S. companies in general. Thanks to the Snowden disclosures, U.S. technology is broadly distrusted ... Cook is taking the effort, but given the problems are largely outside of Apple's control, it is doubtful he can do much to fix them ... even Jobs would have struggled."

Apple's Tim Cook Heading to China to Improve Relations With Leaders eWeek

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
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  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Mary Enderle
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Bend, OR 97703-9008
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(408) 839 6296 Cell