Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Apple and IBM: Could Be a Perfect Marriage But... Jul 17 Apple and IBM are hooking up and on the surface this looks like the perfect combination of firms. IBM is solidly focused on the back of the enterprise and it has eliminated its consumer-facing efforts. Apple is all about consumer electronics and its one enterprise effort, servers, was killed several years ago. The combination of the two firms could be an incredibly powerful partnership if both companies learn from the past and focus on making the partnership work.
  • How to Not Kill Your Career on Social Media: Think of It Like Copy-All Email Jul 16 I’m fascinated by how many people seem to make really foolish decisions with regard to social media. You’d think these politicians and celebrities would know better because they are in the public eye, but they clearly don’t. Even high-level executives who have clearly carefully crafted a public image turn around and blow it away with an ill-conceived and often unnecessary tweet or post. I think part of the problem is that folks think of social media as being new. It’s not, but the rules that they have painstakingly followed when creating a digital record are simply forgotten, which is why they make the mistake. Let’s chat about that this week.
  • Looking Far Ahead: IBM’s Multi-Billion-Dollar Cloud/Big Data Analytics Strategic Initiative Jul 11 Yesterday, IBM announced its massive $3 billion investment effort to create a processor uniquely suited to the demands of the cloud and Big Data systems. This has both strategic and timing implications to the market. Efforts like this speak to the level of maturity in the market as well as IBM’s commitment to leading it. The announcement anticipates a massive improvement in processor scaling down to 7 nanometers and begins to flesh out what the Big Data world will look like in 2020.

More IT Business Edge blog posts »

Rob’s Articles

  • Layoffs: There's a Right Way TechNewsWorld | Jul 21 There's very little good about a layoff from the standpoint of the employees. However, some can be far worse than others. It's best to cut deep and fast so the pain is minimized. Bad layoffs tend to alienate the employees and can push the company into a death spiral. As far as Microsoft goes, this layoff isn't as crisp as I'd like it to be, but I've been impressed so far with Nadella's execution.
  • Don't Be Comcast: Use Analytics, Monitoring to Prevent a Viral Disaster CIO | Jul 18 Laugh all you want at the Comcast rep who didn't realize that customers were recording his subpar service as it was happening. Just don't forget that your company is one frustrated employee away from going viral, too.
  • The Dangers of On-Line Car Buying: Avoid CARCHEX TG Daily | Jul 15 There are a number of services that you can use to purchase a car on-line and I’ve just used several and came away with a cautionary tale. Let me give you an overview of the three services I used and the benefits and problems with each.
  • Amazon's Suicidal FTC Move and Why You Should Avoid 'Free' TMCnet | Jul 15 It is never a good policy to allow a practice that leaves a bad taste for customers. As long as customers get a good value from what they spend, they’ll keep coming back - but leave a bad taste for a customer only once, and they have a high probability of becoming an ex-customer forever because they stop trusting you and getting trust back, once lost, is pretty impossible. Currently, the FTC and Amazon are locked into a battle with regard to in-app purchases and while I can understand that Amazon doesn’t want any government agency to dictate their business model, in this case, customers are the ones being short changed and if that doesn’t stop, Amazon will have more to worry about than just the FTC.

More articles »

Rob Enderle on…

Google and the launch of Android TV

[Four years on, Android TV represents a big improvement on its predecessor, according to Enderle.] “This looks like what it should have been, a much better user experience, a much better connection back to other devices.”

Google tunes into TV ... again Fox News

Twitter’s acquisition of SnappyTV

"Twitter wants to add content that you'll stay with longer. It's that engagement that drives advertising revenue, so Twitter may be looking at SnappyTV as a way to extend engagement.”

SnappyTV Could Amp Up Twitter Amplify E-Commerce Times

Wearables and security

"Wearable gadgets will be banned in courts, hospitals, law offices, government buildings, public bathrooms, schools and anyplace where confidentiality is important. The problem will quickly become how you identify folks using them as they become far more concealable.”

Wearable devices pose threats to privacy and security Fox News

Amazon’s new smartphone

"If Amazon does this right, it could be amazing ... wicked cool." [If Amazon decides to go it alone and sell direct to its huge base of customers, they would sell the phone close to cost.] "Apple wanted to sell direct to the customer but couldn't figure out a way to do it. That's why they joined forces with AT&T.”

Amazon's new hush-hush device: A 3-D phone? USA Today

Video game consoles and their relevance in the future

"With Sony bringing out 'PlayStation TV' which plays games decently and going into cloud services, the clock is ticking. We are entering a window where it will be increasingly difficult for consumers to buy an expensive gaming device which isn't mobile.”

Is this the last hurrah for video game consoles? CNBC

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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