Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Chen's AtHoc Acquisition, BlackBerry Turnaround Pull from Jobs' and Watson's Wisdom Jul 23 BlackBerry is executing a fascinating turnaround; the strategy isn't to recover the old BlackBerry as we know it, but to create a very different company -- one tied more to the technology behind secure communications than any one specific hardware device. This is what BlackBerry always was at its core but that image was often obscured by the hardware drama. This change is incredibly timely as breach after breach is reported and Android in particular has been identified as a malware magnet and hackers' paradise.
  • So You've Been Relocated: Tools and Lessons Jul 20 I've just relocated to Bend, Ore., realizing that since I work out of my home, my office can be anyplace I want it to be. I wanted it to be where there is plenty of water and little or no traffic, since San Jose had too little water and way too much traffic. We also downsized as there are only two of us and a 4,000 sq. ft. home was a tad much for two people, two cats and two dogs. Given that a lot of you will have to relocate as part of your job or because you changed jobs this year, I figured I'd share what helped me and what I'd do differently.
  • Google Sexist Scandal: How Analytics Could Land You in Jail Jul 16 Apparently, when people search on Google looking for a job, men see significantly higher paying job opportunities than women do. Given that it is generally illegal to discriminate based on gender, it appears that either Google, a male-dominated firm, could be adjusting the results to favor men, or the client companies could be, in order to get around equal opportunity laws. I think we could argue that the intent of equal opportunity laws is to provide equal opportunities and that by concealing higher paying jobs from women, either Google or its advertisers (and Google might then be considered an accessory to this civil crime and partially liable) could be illegally discriminating.

More IT Business Edge blog posts »

Rob’s Articles

  • Office romances are affairs to avoid CIO | Jul 25 Columnist Rob Enderle is speaking from experience when he tells you the risk is not worth the reward.
  • Windows 10: Z Generation is When Everything Will Change. TMCnet | Jul 24 I started looking at the new Windows 10 ads and it got me thinking about how much change we will have seen that the next generation of Windows users will have no concept of. Things that seem kind of amazing to my generation will be common place, or even obsolete, by the time kids born now reach high school age. In the context of the Windows 10 launch, let's talk about what the kids being born now will likely take for granted that we think is amazing.
  • The Android model is failing Techspective | Jul 24 This falls in the realm of big news no one is talking about but if you look at the Smartphone market the only company that is making money, and they are making a ton of it, is Apple. Basically we have one massively profitable company making Smartphones and a bunch of other firms that are increasing financial distress mostly on the Android platform. Yes Google is successful but their revenue is still mostly coming from their traditional sources.
  • The Launch of Frame: Why Your Next Windows Experience May Be In the Cloud TG Daily | Jul 22 A few years back I was at an NVIDIA event called Emerging Company Summit showcasing interesting new companies and one firm stood out called Mainframe2. What made this firm interesting was they were promising to take us back to what was a simpler time the mainframe years where you just powered on a terminal and someone else worried about keeping everything working. But their solution would run all of your current Windows software. You just needed an internet connection be willing to pay a nominal monthly fee and your PC would be like your phone, anyplace where you had a signal and it would display on anything that had a screen (including our phone). Well Mainframe2 evolved and this week they relaunched as Frame to finally bring this solution to market at scale. A lot has changed but we seem to be going back and revisiting what we liked about the way the world was before the PC while taking everything the PC is with us.

More articles »

Rob Enderle on…

The IBM and Box partnership

"Both companies are getting really strong value here. IBM needs to appear as more of a cloud player, and Box needs to move upmarket. Just the announcement will do more for IBM than it will for Box, so IBM's value will come more quickly, while Box will have to figure out how to work within the IBM envelope."

IBM, Box Team Up to Conquer the Cloud E-Commerce Times

Apple Watch

"The Watch has one problem the iPhone didn't have. Kids have stopped using watches some time ago, so Apple has to undo this perception that watches are for old folks and out of date. This will likely go through three versions before reaching its stride, if it ever does."

Singapore greets Apple Watch with a shrug CNBC

Apple Watch

"The Watch has one problem the iPhone didn't have. Kids have stopped using watches some time ago, so Apple has to undo this perception that watches are for old folks and out of date. This will likely go through three versions before reaching its stride, if it ever does."

Singapore greets Apple Watch with a shrug CNBC

BlackBerry embracing Android

"[T]his is a great way for BlackBerry to get visibility. It really doesn't hurt them much, and the upside is high ... If Android has one significant weakness it is security and that's just the thing that BlackBerry can fix, so it could play out pretty well and I am actually quite surprised that they did not try this sooner."

BlackBerry move to embrace Android may bring unexpected reward Reuters

Alibaba and $1 trillion in transactions

"I think they are going to run into serious scaling issues long before they get to that run rate. They will have an impressive set of growing pains as a result."

Alibaba's Jack Ma Talks Big, Even Trillion-Dollar Big

Twitter and the background that a new CEO should have

"The (Twitter) medium itself doesn't seem to be able to embrace advertising very well. Where they are lacking is the ad side and revenue generation."

Twitter's next CEO will be on hottest of hot seats SF Gate

The race for mobile carrier supremacy

"What you want to measure is the quality and breadth of coverage, not the number of folks on the network, at least as a positive. I think we should ignore customer base unless we are investors. The stats we should focus on are value, customer satisfaction, network coverage and network load."

As Verizon and AT&T Battle Over No. 1 Spot, Do Users Care? eWeek

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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