Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Intel and IoT: What Happens When Everything Talks to Everything Dec 9 This week is Intel’s coming-out party for its consolidated Internet of Things effort. As you might expect, it is a comprehensive set of technologies. I say technologies because Intel is a parts vendor, not a solutions vendor, but with acquisitions like Wind River and McAfee, it has the capability to go deeper and stretch wider than any of the other parts vendors currently can at its level. However, this also means it needs partners like Dell to complete the effort. While we often get caught up in wearable devices and the fun aspects of automation, it is the cost savings that typically justify the related deployment. For instance, this technology is now going into the buildings built by Rudin Management, one of the largest builders of large-scale projects in New York, resulting in a million dollars in savings over the worst winter New York has ever recorded. Let's talk about that this week.
  • Thin-clients Are on the Verge of Creating a Tech Perfect Storm Dec 9 Recently, I was at Dell’s Impressive Cloud Client Reviewers’ Day in the new Silicon Valley offices. There was a bit of talk about thin-client solutions. Right now, only two companies can truly go end-to-end with thin-client architecture: HP and Dell. With HP spinning off its PC unit, Dell may be the last full-solution vendor standing, since you need both clients and servers to pull off end-to-end thin-client. So Dell was certainly appreciative of HP’s unexpected Christmas present. But when we get down to only one vendor of scale doing a solution like this, we could have a perfect storm offering. Let’s talk about the thin-client, perfect-storm situation.
  • Gigabit Wi-Fi: Qualcomm Just Made Your Wireless Routers Obsolete Dec 4 Leading with an estimated 3x available bandwidth improvement, Qualcomm’s quiet announcement this week of MU-MIMO with VIVE represents one of the most important announcements for users and the Internet of Things that has yet occurred. I’ve been following this technology as it came to market and the fact that Ruckus, arguably the leader in wireless conferences and large crowds, came out in support of it is a significant indication of what a game changer this will likely be. You see, this isn’t just 3x performance; this is also a potential massive increase in the number of people a wireless router or access point can serve.

More IT Business Edge blog posts »

Rob’s Articles

  • Have Intel and Microsoft Discovered the Fountain of Corporate Youth? TechNewsWorld | Dec 15 Both Microsoft and Intel are listening to their partners and actually responding. The products coming to market reflect the fact that, once again, they both care about the people who build their components into products. In the past, OEMs complained that Microsoft blew them off, and Intel just told them what they were going to get. Now, they are striving to keep them happy and successful.
  • Sony Scandal Highlights Why We Need to Rethink Email CIO | Dec 12 Email isn’t as secure as it once was -- and it was never that secure to begin with. The recent Sony scandal proves that you need to remind employees that email isn’t private and it could become public accidentally or on purpose.
  • Amazon vs. Sears: Why I Don’t Recommend Sears This Season TG Daily | Dec 11 There are a lot of screwy mistakes we see in this market. For instance Sony should have really become Apple given they were dominant in personal music players first and were known for ease of use. Steve Jobs actually copied Sony’s model when he rebuilt Apple and Sony should have still been better because it was their model but that isn’t what happened. Sears and Amazon have an even more troubling story because Sears had been the leader in catalogue sales for around a century before Amazon even existed and on-line buying is very similar to catalogue buying. Sears should have easily been able to rotate to the new model because it was so similar to what built the company but that isn’t what happened either.
  • The Problems Facing Tech in 2015 Datamation | Dec 9 Security, Windows 10, BYOD, thin clients and disintermediation could be big issues next year.

More articles »

Rob Enderle on…

Flickr selling prints

[The success of Flickr’s marketplace depends on whether the company will be able to protect photos on the site from being copied and printed elsewhere.] “There have been a lot of efforts to monetize pictures on the Web. Most of them have failed.”

Flickr begins selling prints SF Gate

IBM Verse

"This seems to fit better to how we actually behave socially where we share things with real friends but expect those things to remain contained in that group and not broadcast ... Given this tool is very different from what people are used to using, getting them to use it ... will be unusually problematic."

IBM Verse Brings Social, Analytics to Enterprise Email eWeek

Facebook’s new Privacy Basics page giving users an early look at planned changes

"This really isn't a change in policy but a change in how they communicate what they are doing. This kind of thing can improve trust and, if they keep it up, it should improve customer retention and satisfaction."

Facebook nudges users to take control with privacy makeover Computerworld

Yahoo’s acquisition of BrightRoll

"The difficulty with Yahoo and acquisitions is that it is very hard to see the benefit from many of them…The issue overall for Yahoo is it doesn’t really look like Mayer knows what she is building, she is just buying companies like [Oracle Corp. Chairman] Larry Ellison buys houses."

What Yahoo is Mayer building with BrightRoll? MarketWatch

HP’s Omen laptop and HP in the gaming market

"Nearly a decade ago, HP bought Voodoo Computers to compete with Dell's Alienware unit. Tom Bradley, the guy running HP PCs at the time, systematically destroyed it. This product is pretty much all that is left."

HP's Omen Laptop - a Portent of Gaming's Future? TechNewsWorld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
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(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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