Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Rethinking Security as a Competitive Edge Apr 9 Over the years, I’ve worked for security companies and law enforcement, managed security audits and owned security for a division, and run a security unit for an analyst company. One of the recurring themes is that security is an obstacle to innovation and just getting the job done in a timely manner. Some of the most dramatic breaches I’ve seen have been connected to someone who saw company security as an obstacle that was discretionary, which it wasn’t, and then caused a breach because they felt that to get the job done, they had to ignore it. This concept of seeing security as an obstacle or unnecessary corporate mandate from clueless executives often comes up in security surveys. People claim that complying with security can add weeks to the development process. If that is the case, there are teams that are meeting their milestone measurements by omitting some of the required security steps. Facebook has become the poster child for a company repeatedly breached and now may have the government basically taking over the company (which, I expect, will eventually prove problematic to the firm’s survival). I think this is all because we are looking at security like an obstacle rather than a competitive advantage and that if we really want to be successful and secure, that has to change.
  • Google’s AI Ethics Council Fails: The Three Components to Address the Problems with Control Councils Apr 4 Apparently, Google’s brand-new AI Ethics Council is falling apart. This is bad because it is efforts like this that stand in the way of our having a real Terminator-like future. Companies appear to continue to make a recurring mistake of not assuring that responsibility matches authority, and that quality efforts have the full backing of executive management. Now, before you ask about how I got to quality from ethics, ethics is a form of quality. It is incredibly subjective though. Something an organization does that is consistent with my beliefs, I may think is ethical, while something that is contrary to those beliefs I may believe is unethical, and my beliefs may have nothing to do with ethics.
  • Cisco’s Decibel Changes the Nature of Enterprise Funded VCs Mar 29 A lot of interesting new ideas are floating around the market now that I think fall under the radar. Best practices, if you will, that just don’t rise to the level of national interest. But if they were adopted, they would make companies more successful. Even if people find out about them, though, no one seems to want to emulate because that’s just not the way they do things. It is kind of like when I discovered a few months back that I’ve been eating bananas all wrong; rather than peeling from the top, which rarely works well, we should pinch the bottom and peel from there. It just seems very strange to me. One example is how Dell does acquisitions. It first identifies the key assets (human, product, and process) and then protects those assets aggressively during the process, putting speed and executive convenience far lower on the list of priorities.

More IT Business Edge blog posts »

Rob’s Articles

  • Cisco: Creating A Truly Great Place To Work TG Daily | Apr 22 Francine Katsoudas EVP And Chief People Person Is Doing Amazing Work
  • The birth of the virtual window Computerworld | Apr 19 The Atmoph Window 2 could change night into day, a bad view into an amazing one, and likely change the attitude of many of us that occupy horrid windowless offices for the better. And the world needs more technology that could make people happier in their homes and offices…
  • Why HP Has Taken the PC Security Lead techspective | Apr 18 In its new PCs, HPI has blended elements that are typically focused on consumers, such as Apple-like designs, with features that normally target only corporate users—such as security—across their lines.
  • The Qualcomm/Apple Settlement TG Daily | Apr 17 Qualcomm and Apple have been in a deathmatch for some years now, along with Intel, and the litigious path they were on wasn’t good for any of these companies. Just as case between Apple and Qualcomm was beginning in San Diego, the firms recognized it was in their strategic best interest to settle the litigation and the result should leave all three in a much better place. Let’s explore this from each firm’s perspective.

More articles »

Rob Enderle on…

Oculus partnering with Lenovo on the Rift S

"Lenovo typically builds high-quality products for relatively low prices … One of the big issues with the first-generation VR headsets was that the cost of entry was simply too high. This move should help sell more headsets and increase the user base, making the platform more attractive to developers.”

New Oculus Rift S Pushes VR Experience Up a Notch TechNewsWorld

Facebook’s eight-hour outage

[Enderle thinks something else going on here because an eight-hour outage shouldn’t last this long unless you are under attack, and Facebook said it was not under attack.] “They should have rolled back whatever it was in minutes. It’s not like they are a novice company. This should not have happened.”

How did Facebook go down despite multiple data centers? Network World

Nvidia’s Mellanox Technologies acquisition

"A closer collaboration between the firms should have a significant benefit from focused tuning that should uniquely benefit Nvidia. Right now Nvidia is more of a parts vendor than a solutions vendor, but, as the need for their technology in the data center has expanded, they’ve been forced to deal with other parts of the ecosystem, in this case interconnect technology.”

Nvidia Aims for Data Center With $6.9 Billion Mellanox Deal eWeek

Uber and the Jussie Smollett case

“Pretty much everything we do these days is recorded. … It used to be with cabs you needed to know the name of the cab company and likely even the division so you could run down the record. Now all of this is centralized and you can often backtrack through the credit card transaction to the more detailed records.”

We know Uber can track you at all times: Should they? Fox News

Huawei's planned lawsuit against US gov't

“Huawei didn’t get due process—the government went from allegation to punishment—so the bill of attainder would likely apply.” [Huawei’s suit could be better for the U.S.] “China could emulate the U.S. approach by locking its tech vendors out. But I think Huawei has a strong case and so this approach is better for the U.S. than a Chinese response in kind.”

Report: Huawei plans to sue US government over equipment sales ban SiliconANGLE

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
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63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell