Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • A Snapshot of Dell’s Transformation Sep 4 I was at a Dell launch this week and listened to Kirk Schell walk us through Dell’s recent successes, introduce a broad series of products, and talk about some of Dell’s more interesting initiatives. Dell is the largest company I’ve ever personally covered going private and the impact on the firm is, I think, very interesting. From desktop products and servers to security and services, Dell is actually very unique in the market. Let’s talk about some of the more interesting tidbits.
  • Nude Photo Scandal: Apple Gives BlackBerry an Early Christmas Present Sep 2 Apple isn’t having a good week. First an expose’ was released showcasing, in nine detailed chapters, how Apple manipulates the media and has been doing it for years. Then a known security hole was apparently exploited and suddenly we are up to our armpits in nude pictures of celebrities, some of which are apparently fake, and almost all fingers are pointing at Apple (even though a good chunk of that problem was the celebrities taking nude pictures on cell phones in the first place). I think this series of events should work to BlackBerry’s advantage because BlackBerry’s one sustaining advantage is that it is the most secure mobile platform in the market. Let’s talk about why the breach occurred, why Apple has a unique exposure here, and how BlackBerry could benefit.
  • Inspur Moves to Power Opening Up x86/Power Server Battleground Aug 27 It kind of amazes me how much fear, uncertainty and doubt (FUD) is moving through the market right now thanks largely to the strategic changes at IBM. Earlier this week, I touched on the Lenovo acquisition of IBM’s x86 server business and the advantages this would create for that company. Now I’d like to cut through the muck surrounding Inspur’s interesting move away from Itanium to Open Power in China, which opens up what may be a terminal problem for SPARC and Itanium as Intel and IBM go to the mat against each other. Let’s talk about how the server market is breaking out and why a pitched battle between IBM and Intel could mean the end of SPARC and Itanium.

More IT Business Edge blog posts »

Rob’s Articles

  • Celebrities Are Fools to Use Apple Products TechNewsWorld | Sep 8 We all need to become a bit more informed in order to properly use cloud services. First, passwords inherently are unsecure. One not-so-funny-thing about this is that when I was working at IBM in the 1980s, we did the definitive report on passwords and determined that only an idiot would use them for security. Nearly 30 years later, we are using passwords by default.
  • Why the iCloud Photo Scandal Could Push Apple Back Into Decline CIO | Sep 5 Says Hollywood: 'A little late now, Apple'
  • Samsung vs. Apple - War of the Phablets: Apple Should Win This Round TG Daily | Sep 3 Samsung and Apple are at war and up till a few months ago Samsung was winning. But Apple’s numbers this last quarter were far better than Samsung’s indicating that Apple is currently kicking Samsung’s butt. This week Samsung fired an impressive number of shots with a variety of products two of which, the Galaxy Note 4 and Galaxy Note Edge fall clearly where Apple is rumored to be putting their new flagship iPhone in the 5.5” space (Apple is expected to launch two phones, one with a 4.7” screen and one with a 5.5” screen). However they’ve given Apple nearly a week to craft a response to these products and that is a long time for a firm that is known for creative marketing. I think Samsung may have made a tactical error. Let me explain.
  • IBM Can Help Apple’s Trust Issues but Blackberry Could Steal Share Datamation | Sep 3 The nude celeb hacking scandal suggests that Apple could use IBM’s help.

More articles »

Rob Enderle on…

Snapchat valued at nearly $10 billion

“It’s about $9 billion too much. ... There’s two ways you can value a company: One of them is legitimately based on how much money they’re returning to investors and the other is based on screwy math largely based on the hopes and dreams of those that think that social networks every place should be made of gold and honey."

Is Snapchat really worth $10 billion? Marketplace

Google’s “Don’t be Evil” motto

"I think they should change their slogan to 'evil are us.' It seems like every time you turn around they are doing something that is at best questionable and at worst anti-people.”

Does 'Don't be evil' still apply to Google? CNBC

Cisco’s planned layoffs

"It suggests the company's in a bit of a slide. The problem is people aren't investing in networking gear. Companies are spending money in other places.”

Cisco plans 6000 layoffs in restructuring plan Silicon Valley Business Journal

Satya Nadella's first six months as CEO

"Ballmer waited almost till the end of his tenure to make major changes to the company...Nadella moved within the first six months...Like a racecar and a driver, a company needs to be modified to reflect the CEO’s skill set. Steve...changed the car after the race was nearly over, Satya at the beginning.”

Satya Nadella: Grading the Microsoft CEO’s first six months on the job SD Times

Google Apps for Business’ new features

"In the end, as with most Google offerings, it is all about attention and focus. They come up with a lot of good ideas, under-resource most of them, and then lose interest over time. Without the will to drive efforts like this to success, they simply become a repository for dead good ideas over time.”

Google Hangouts Get Down to Business E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
389 Photinia Lane
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(408) 272 8560 Office
(408) 832 6326 Cell
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Jessica Mularczyk
Public Relations Manager
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Fred H. Abbott
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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