Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Qualcomm Uplinq 2014: Redefining the Near-Term Future Sep 18 This has been a busy month, with events from Intel, NVIDIA and now Qualcomm each providing their vision of the future. I can’t talk about the NVIDIA event yet, but this week I’m with Qualcomm and what they are talking about is fascinating. Intel sees tablets and smartphones as the new PCs; Qualcomm sees tablets and desktop computing as up-scaled smartphones. Neither view is wrong, but clearly each views the market from its respective area of strength. In terms of performance, Intel has the strength, but Qualcomm is challenging. When it comes to volume, Qualcomm has the strength (there are simply more phones), but Intel is moving to challenge. This will likely be the battle that defines the future. Let’s now focus on Qualcomm’s vision.
  • IBM Moves to Take the Analytics Market with Watson Sep 17 Think back to when the Internet was young. Everyone and their brother agreed that a search offering was important, but none were profitable. Google actually arrived late to the game with a fraction of the resources and owned the entire market because it figured out that making search easy was important and how to monetize it. It turns out that making something easy and profitable was the most important part of search.
  • Why Jimmy the Robot Means New Opportunities for IT Sep 12 In the late 1970s, we had computers that we could work with in schools and businesses, but the idea of a computer in our homes or one that could provide for our personal needs, outside of increasingly portable calculators, was off into the future. Then two kids, Steve Jobs and Steve Wozniak, created the Apple I, a computer kit that actually did something other than flash cryptic lights, and that was the true birth of the personal PC. Now we have robots that we can see in industrial settings or work with in large universities, but outside of robotic vacuums that are increasingly capable, we are waiting for an Apple-type event. At Intel, Brian David Johnson is trying to be both Jobs and Wozniak, creating Intel’s version of the Apple I, but for robotics: a robot called Jimmy. I see a similar evolution story unfolding.

More IT Business Edge blog posts »

Rob’s Articles

  • The Coming Virtual Lifestyle Revolution TechNewsWorld | Sep 22 I think we are on the early path to creating un-reality -- the ability to mold our environments to better match what we want to see. The end isn't glasses, but technology surgically implanted in our eyes so that we won't ever experience the increasingly boring real world. Invisibility cloaks would become possible, magic would become real, and our world would become as amazing as our imaginations.
  • How to Spot a Tech Company That's About to Lose CIO | Sep 19 The list of failed tech products and companies is a long one, from A (Apple server) to Z (Microsoft Zune). If you're buying IT products and services, you need to be able to spot potential failures. A firm's unwillingness to do whatever it takes to succeed should be a telltale sign.
  • NVIDIA Launches New GPU and Proves We DID Land On the Moon TG Daily | Sep 18 This was kind of cool as part of the Maxwell launch, Maxwell in NVIDIA’s new impressively powerful GPU, they used a desktop graphics card to prove that the moon landing photo that many believed was taken in a studio, and not on the moon, wasn’t a hoax. During the pre-briefing for the event I also got to play with Maxwell and the Oculus Rift headset for the first time shooting aliens on Eve Online and now I’m lusting for that setup myself. There not so subtle message was PC gaming is coming back and I’m a believer. Let’s talk about that a bit.
  • How IBM's Watson Could Do For Analytics What Search Did for Google Datamation | Sep 18 IBM’s freemium move with Watson is an aggressive push to enlarge the Big Data analytics market.

More articles »

Rob Enderle on…

Snapchat valued at nearly $10 billion

“It’s about $9 billion too much. ... There’s two ways you can value a company: One of them is legitimately based on how much money they’re returning to investors and the other is based on screwy math largely based on the hopes and dreams of those that think that social networks every place should be made of gold and honey."

Is Snapchat really worth $10 billion? Marketplace

Google’s “Don’t be Evil” motto

"I think they should change their slogan to 'evil are us.' It seems like every time you turn around they are doing something that is at best questionable and at worst anti-people.”

Does 'Don't be evil' still apply to Google? CNBC

Cisco’s planned layoffs

"It suggests the company's in a bit of a slide. The problem is people aren't investing in networking gear. Companies are spending money in other places.”

Cisco plans 6000 layoffs in restructuring plan Silicon Valley Business Journal

Satya Nadella's first six months as CEO

"Ballmer waited almost till the end of his tenure to make major changes to the company...Nadella moved within the first six months...Like a racecar and a driver, a company needs to be modified to reflect the CEO’s skill set. Steve...changed the car after the race was nearly over, Satya at the beginning.”

Satya Nadella: Grading the Microsoft CEO’s first six months on the job SD Times

Google Apps for Business’ new features

"In the end, as with most Google offerings, it is all about attention and focus. They come up with a lot of good ideas, under-resource most of them, and then lose interest over time. Without the will to drive efforts like this to success, they simply become a repository for dead good ideas over time.”

Google Hangouts Get Down to Business E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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