Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Why Uber's Sweeping Changes Will Likely Make Things Worse: Optics over Progress Jun 15 Uber just announced sweeping changes, including top executive changes in the company. The female engineer who first made us aware of how bad things were for women in Uber has come forward now that Uber has released a plan and said that what Uber is doing has more to do with "optics" than making real change. She is right, but even so, I doubt her views are legitimately shared with either the board or executive management. To fix an endemic problem like harassment and a lack of diversity, you have to begin with the core of the problem, and that is typically a set of entrenched behaviors that are nearly impossible to change without a strategic concerted effort.
  • Uber's Troubles Start with Not Knowing What Business It Is Really In Jun 13 Uber is imploding. Everything from massive financial losses to a culture of harassment ensnaring its number-two executive, to an IP theft lawsuit with Google, and increasing problems with drivers is well covered. But how could a company go so far off the rails? I think it comes down to a new mentality with young adults coming to work with business concepts that are closer to confidence games than real business plans and a near sociopathic approach to customers and employees. I also think it comes down to getting nearly completely wrong what business the firm is actually in. Uber isn?t really a ride-sharing company. Its customers are ride-sharing companies, or drivers, and it clearly doesn't get that. I think this trend of not really understanding your own business is a bad one. Uber is hardly the only firm that seems to have lost its way of late.
  • Comey Testimony: What to Do When Your Boss Lies Jun 8 I watched the James Comey Senate testimony along with the rest of the country and it hit a chord. Like a lot of you, I've worked for people that have misbehaved and had trouble telling the truth. Several were impressively abusive. One would have fit most of our definitions of a crook. Comey's approach of documenting the engagements works if you'll get a fair hearing, but unless you are funded to go to court or can get someone like Gloria Allred to take your case pro bono, you'll likely never be able to use that documentation. And should you share that documentation with anyone and that gets back to future employers, you may become unemployable. Within the Comey testimony are lessons from what he did, how he did it, and what he didn't do that could apply to problems you have with a current or future boss.

More IT Business Edge blog posts »

Rob’s Articles

  • A Week with the New Surface Laptop techspective | Jun 16 I've been on the road for a week with the new Surface Laptop and I think I fully get what a lot of old Apple users used to see in their Macs. It is kind of cool to be using something that is as much art as it is a productivity product. I thought it would take me a while to get used to having Alcantara on the keyboard face but my hands pretty much screamed in delight when they first touched it and never looked back. This thing is kind of amazing.
  • The Difficulty With Apple's Change From Customer To Margin Focus: Killing The Magic TG Daily | Jun 16 Last decade Apple was largely known for a cadence of hit products. You had the iPod in 2001, the iPhone in 2007, and the iPad closing out the decade in 2010. Steve Jobs passed in 2011. From then on, we've had the Apple Watch and, most recently, the Apple HomePod. The Apple watch is nowhere near the hit the iPad was and realize that the iPad itself seemed to go into decline shortly after Steve Jobs passed. The HomePod is too early (surveys don't look great for it at the moment but it is early) into the market but given it is running against the dominant Amazon Echo which does more for about half the price prognoses isn't very good for this product which, like the watch, broke the model of creating something that Apple could make look like everyone needed one.
  • Hearing Crickets at Apple's WWDC and a Pin Drop in the Senate TechNewsWorld | Jun 12 The two mammoth events last week were the Apple developers conference keynote and ex-FBI chief James Comey's appearance at a Senate committee hearing. Now I'm sure a lot of folks didn't have the time to watch both events -- and particularly for the Comey event, I'm sure the coverage has the right and the left believing very different realities.
  • Why the Smartphone Market Works and Why Apple Wants to Kill It TMCnet | Jun 12 As successful as the iPod market was for Apple it really didn't work that well for the rest of us because advancement only came when Apple saw a threat. It didn't do colors until after HP, it didn't junk the hard drive until it saw a Dell prototype, and it didn't do video until Microsoft launched the Zune (Steve Jobs was really good at calling anything he didn?t do yet, stupid). Yes, Apple owned the market but every advancement seemed to come as a result of the ever-dwindling competition.

More articles »

Rob Enderle on…

Snapchat and Twitter

"They were popularity first, figure out revenue and profit later. That was the problem with the old dot-coms—no real business plan, just the idea for a free product, which exposes the firm to emulation by someone that can better monetize the effort, like Facebook. Snapchat and Twitter are the poster children for this at the moment."

Snap Stock Snaps Back - for the Moment E-Commerce Times

Google's shift to focus on AI

"Given we are at the very start of this race, it will likely come down to how long AI and machine learning hold Google's attention, more than anything else. Google has a shiny object problem in that they have historically had the attention span of a 4-year-old on sugar."

Google Pushes AI, Machine Learning to the Front TechNewsWorld

Microsoft's response to WannaCrypt

"Microsoft rushed out a patch before the attack which is pretty much all they can do. People didn't patch and a huge number of those hit were running versions of Windows that were either way out of date or pirated. Even so Microsoft did attempt to patch what they could at a massive cost to the firm."

As WannaCrypt Recovery Continues, Analysts Back Microsoft's Leader Windows IT Pro

A possible Sprint/T-Mobile merger

"There are favorable conditions here because both firms likely agree they need this scale … but leadership, … merger process, and execution will be key to a successful result. Unless they take an unusual approach, those factors will work against the success of this effort."

Sprint Reportedly Wants to Restart Merger Talks with

Company acquisitions

"The issue is that many firms generally become overwhelmed by the firm acquiring them. Retention and motivation for key people can become problematic retention, and the change that is hoped for rarely occurs."

Let's make a deal: SV150 firms spent $41 billion on acquisitions in 2016 San Jose Mercury News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell