Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • AMD: What a Difference a Year Makes Apr 8 This week I’m at AMD’s analyst conference and the difference at the company from last year is like night and day. Last year, it was bleeding cash, its outlook was uncertain, and it was massively eclipsed by Intel, which had spent years out-executing and out-spending the firm. AMD, back then, had made some big bets in terms of owning the graphics console business, which was on life support, and investing in SeaMicro, a firm that was attempting to revolutionize highly virtualized servers. It had a strategy but it was risky, it would require a team that could execute, and there were a lot of doubts.
  • McAfee Partners with Siemens to Protect the Industrial Internet of Things Apr 8 Last week, I was briefed on the partnership that was announced between Siemens and McAfee (a division of Intel Security). I had to admit there were a couple of moments where I seriously thought about building a bunker, because I was confronted with information about the massive number of increasingly connected systems in power plants and factories that, up until now, haven’t been adequately protected. Finding out how fragile the power grid is in the U.S. (and elsewhere), it wasn’t hard to imagine a power outage across the entire country (or Europe).
  • VCE Is Unbelievably Good Apr 2 I’m attending the first VCE analyst conference and it has been a very enlightening experience so far. The most interesting session has been one where customers were placed on a panel while the room full of analysts from all the top firms pounded them with questions. What I found fascinating about this was that the analyst from the largest and most prestigious firm didn’t seem to believe what the customers were saying. VCE is a mash-up of best-of-breed products from Cisco, VMware and EMC as primary partners, and their latest financial results were impressive. The analyst was an expert on Cisco and he had never heard of a Cisco experience that was as good as the ones the CIOs—all from large, mostly multinational firms—were reporting. Most organizations even cringe at the mention of Cisco patches and updates because they create problems for IT. But, apparently that doesn’t happen with VCE and here’s why.

More IT Business Edge blog posts »

Rob’s Articles

  • Why Is It So Hard to Think Different? TechNewsWorld | Apr 14 The Think Different formula: Look at the target market; figure out what customers want or will want; build a product that encompasses that; and bet the farm on the result. That may look easy, but it's scary risky, which is why there are so few CEOs like Jobs, Bezos or Musk. Most others are like the runners who just stare at the leader's butt and then wonder why they never win the race.
  • The Mainframe Isn't Dead, and Neither Is the PC CIO | Apr 11 The mainframe was supposed to go extinct decades ago, but it's abundant in many habitats. Same goes for the PC, which seems to have adapted for survival better than once thought. Both the mainframe and the PC offer evolutionary advantages that newer, more sophisticated species still struggle to match.
  • Understanding the convoluted Windows path: How did it get so screwed up? TG Daily | Apr 9 Windows XP is now officially obsolete. The OS is a malware magnet, yet Microsoft dropped support for it this month. A lot of folks are, or shortly will be, screwed.
  • Cortana vs. Siri vs. Google Now: The A.I. Wars Begin TMCnet | Apr 8 Last week, at Microsoft Build we got a far better sense for Cortana, Microsoft’s next generation phone A.I. system. She is expected to be a generation more advanced than Siri and Google Now - both of which have been in the market for some time and have improved since launch. Currently, Siri is generally better at tasks and may have an edge with car integration while Google Now is better for web searches (as you might imagine) but Cortana is expected to be smarter than both - which should start a war between these vendors for who has the smartest artificial intelligence. Let’s talk about what happens when your smartphone actually gets smart.

More articles »

Rob Enderle on…

Hackers and Twitter accounts

"The banks lock down the accounts when they see unusual activity. The Twitter accounts are not being monitored at all so you take a Twitter account and you get a couple days with it before they get locked down."

Hackers Prefer Twitter Accounts Over Credit Cards: Report NBC Bay Area

Google’s encryption changes and outsiders’ ability to intercept Gmail messages

"They can get to this same content by making a formal request ... So yes, this addresses the exploit but if the NSA (or any government agency) wants in they can still go through the front door."

Google just made it harder for the NSA to snoop on Gmail users, but is it enough? MarketWatch

Facebook and its focus on the app market and ability to make money

"Apple actually uses a very different revenue model and Google pretty much owns on-line advertising. ... However [Facebook] could increase their revenue through apps sharply and for mobile users this could be the best way to revenue and profit."

Is Facebook Ramping Up App Marketing? eWeek

Yahoo eliminating account sign-ins through social media platforms

"If they get compromised, then you get compromised, too. Having separate sign-ins is a higher level of security." [Yahoo wants control over account access.] "You really don't want to make it look like Facebook or Google own your future."

Yahoo Users: No More Log-Ins Through Facebook or Google eWeek

Major electronics vendors’, like Samsung and Apple, lack of support for the Linux Foundation's AllSeen Alliance

"The guys who are dominating the market are unfortunately not the guys who are jumping on this particular bandwagon.”

Open source challenges a proprietary Internet of Things Computerworld

Microsoft’s Mark Penn’s new focus exclusively on strategy

"In the battle with Google, Penn's political background should prove very powerful. This allows [Microsoft] to better defend against ... [Google's] ad-funded model [which] destroys the product-based model that currently sustains ... Microsoft.”

Nadella Begins Microsoft Leadership Transformation E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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