Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Interesting Times with Windows 8 Choices: Redefining the PC May 10 We have an interesting choice coming up in a few months for those of us looking to buy new PCs. The word ‘interesting’ can mean new and different, or it can be like the Chinese curse, ‘May you live in interesting times’ and be frightening. Up until now you’ve generally had one experience with Windows and you’ll be choosing between two very distinct options — well, three if you choose to save your money and stay on what you already have (and realize that is the choice most initially always make). But those of us who like to live on the cutting edge of technology now get to pick a fork in the road and I wonder what that choice will say about us.
  • Yahoo Redux: Avoid Companies with Overpaid, Misbehaving CEOs May 7 Last week, I argued that Yahoo’s CEO should step down. My old friend Dan Lyons over at The Daily Beast defends Scott Thompson, the CEO of Yahoo who apparently falsified his background, this week and thinks “Resumegate” should be put to bed. He argues it is old news and, after all, the CEO of the decade, Steve Jobs, hardly ever told the truth.
  • Yahoo CEO Scandal: Ethics Should Be More Important Than a College Degree May 3 As I write this, the story is breaking that Yahoo’s latest CEO, Scott Thompson, falsified his education and that there is a push to get him to step down. Apparently, the board member chairing both the Search Committee and the Nominating and Corporate Governance Committee is also alleged to have falsified her education record, suggesting an endemic problem with the Yahoo leadership.

More IT Business Edge blog posts »

Rob’s Articles

  • Pulling a Zuckerberg, or How to Kill a $100B IPO TechNewsWorld | May 14 People expect Mark Zuckerberg to be inexperienced and arrogant, but there is no point to proving them right. Right now, just as Jobs and Andreessen once were, Zuckerberg is becoming Facebook’s biggest liability. If he doesn’t straighten up, he'll eventually turn this $100B opportunity into the next Netscape.
  • How to earn a Ferrari and help launch a new search company Digital Trends | May 12 Visual search startup Serge promises to deliver camera-based searches from smartphones, while Isis provides a novel way to try on clothing in stores using Microsoft Kinect.
  • Can a new analyst firm take down Gartner? CIO | May 12 For more than 30 years, Gartner has dominated the IT analyst market. CIO.com columnist Rob Enderle sees Ombud, a new analyst firm focusing on social CRM and pulling member profiles from LinkedIn, as a viable challenge to a firm founded before there were even PCs.
  • The big question Windows 8 will answer TG Daily | May 9 I’ve been thinking a lot about Windows 8, as it’s a pretty complex product. Indeed, this is the first OS in a long time that is actually capable of running on two different processor architectures - ARM and x86 - and the first I can recall that provides a very different user experience on each chip.

More articles »

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Rob Enderle on…

Amazon

[Subsidizing Kindle costs to build a user base that consumes media from Amazon seems to be paying off.] “Looking across the company, many of their top-selling titles are exclusive to the Kindle, which gives them a significant competitive advantage.”

Amazon 1Q Results Handily Top Views, Shares Moving Higher Fox Business

Google Drive

“The difficulty with any Google storage solution is their poor reputation with regard to privacy. It’s hard to imagine a company that would trust Google to keep their information safe. Both Apple and Microsoft have better reputations when it comes to privacy.”

Google Drive could be a boon—and a headache—for IT Computerworld

Apple and possible TV space innovation

“If you could figure out a bridge both for real-time visual media—so you could pick up news events—and a broad enough collection of TV programs and movies, you could probably create something at least as compelling as the original iPod was. It’s not a trivial task.”

What Would It Take to Beat Apple? Mashable

Social networking sites

“We are on a bit of a social networking feeding frenzy at the moment, and valuations appear to exceed revenue opportunities much like they did in the dot-com years, suggesting a market spike, then a correction likely after the Facebook IPO.”

It’s not what you know but who you know The National

Yahoo’s layoffs

“The first thing Yahoo needs to do is get the layoffs right. There’s a textbook way to do this; it should be deep and fast, so you can take the company to a place where you can ramp up hiring again.”

Yahoo needs bolder moves in turnaround MSNBC

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review

Profiles

Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for Intel.com, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. There are now over 300 stores to shop at on the CafeGive website like Nordstrom, Target, Macy’s and some great niche merchants specially selected to work with CafeGive. There are also over 140 nonprofits working closely with their advocates and CafeGive to help get the word out to shop and raise money for some wonderful organizations.

 

Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
renderle@enderlegroup.com
389 Photinia Lane
San Jose, CA 95127
(408) 272 8560 Office
(408) 832 6326 Cell
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
mularczykpr@verizon.net
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax

Sales

Fred H. Abbott
Business Manager
fhabbott@valleyviewventures.com
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
menderle@enderlegroup.com
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax

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