Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • Cisco's Toronto Innovation Lab techspective | Sep 18 I had the opportunity to visit Cisco’s Toronto Innovation lab shortly after it opened, and I saw the future. They had implemented a level of smart technology I had yet to see in any other showcase, let alone implemented in a real office. Employees, when entering the building, were recognized, guided to their dynamically assigned workstation, and the lights and HVAC system automatically adjusted for their presence. The large office management company that controlled the building was so impressed they moved to adopt the technology in all their buildings. The one exciting problem was that since most everything was smart, you didn’t use electricians but technicians to install things like switches and lights, which pissed off the local electrical Union. This smart office technology was likely incredibly helpful during the COVID-19 pandemic because empty offices don’t waste resources. These systems could easily be updated to integrate robotics or just alert maintenance staff to clean the space once they vacated. However, Cisco has been using this site to increase its pandemic oriented efforts in Toronto, and the result is impressive.
  • NVIDIA and ARM: Massively Changing The AI Landscape Datamation | Sep 18 The merger between NVIDIA and ARM is a potentially massive game-changer for AI in that ARM is the most common technology used for inference, and NVIDIA’s platforms are the most commonly used for training.
  • The Nvidia-Arm merger could change how we work Computerworld | Sep 18 With Arm dominant in mobile devices and IoT, and Nvidia dominant in both graphics and AI training, the deal could re-shape everything from mobile security to video collaboration.
  • HP EliteBook 830/840 G7: Impressive Balance of Design, Performance eWeek | Sep 18 HP’s benchmarking reports a significant performance advantage from the most recent model, the G6, to the new G7. Even over its most recent model, HP reports a substantial 21% performance increase.

More articles »

Rob Enderle on…

California’s new state law requiring Uber and Lyft to reclassify drivers as employees entitled to worker benefits or to shut down

"California is trying to do the right thing, but this is the wrong time for it," [said Enderle, referring to a job market crippled by the pandemic.] "This is not a time when you want to knock a whole lot of people out of work, which is the danger here."

Uber-Lyft To Stop California Services Absent Reprieve AFP

Hollywood Reporter’s home page being temporarily down

[When companies are making major changes to a site, it is common to take it offline or direct them to a site on a different server.] “Usually this is something done in the middle of the night. You want to do it when traffic is way down, when people don’t notice.”

Why the Hollywood Reporter home page was temporarily down Los Angeles Times

Germany investigating Amazon price fixing

"Germany tends to be very pro-consumer, so the penalties for Amazon, if it is found guilty, could be dire… This kind of thing crippled IBM and Microsoft for a while and resulted in the break up of RCA and AT&T, so Amazon is at serious risk if it is found guilty.”

Germany launches probe over Amazon price-fixing claims SiliconANGLE

How staffing issues are motivating managers to move storage resources from on-premise to the cloud

“Technical staff can't, because of the pandemic, come into work, and an outage can knock out the business. Any enterprise that isn't at least thinking about [cloud storage] is in some form of pandemic denial.”

Data center storage adoption reacts to contemporary pressures SearchStorage

Emerging technology solutions that will help keep people safe as businesses re-open

“They help ensure a healthy and safe workspace where those who are most aggressively spreading the virus are blocked from entry. ... Once both employees and customers know what to look for, the businesses that are better protected should find it easier to attract ... both employees and customers.”

The Tech That Will Help Offices Reopen Safely BizTech Magazine

Business benefits of Amazon Kuiper Project

Amazon is an e-tailer. If you can't connect to the network, you can't buy anything from them. Think of it as a retailer opening up branch offices. In this case, though, they're creating connectivity so people can buy their products. It's a case of opening up new markets and allowing for expansion.

Amazon Clears FCC Hurdle to Satellite Network TechNewsWorld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell