Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Microsoft Copilot: Enabling The Disabled And Supercharging Kids TG Daily | Nov 17 This week I’m at Microsoft Ignite. There was a video at the end of the second keynote that spoke to how Copilot could be used by folks who were severely disabled to help make them productive. The video featured a guy in Ukraine where the massive number of civilians who have been critically injured need technologies to help their now heavily injured and disabled population return to work.
  • Windows 10/11 with Copilot: Anticipating Windows 12 techspective | Nov 17 This week, I’m at Microsoft Ignite. When I first started working with Microsoft over 30 years ago, we were still using MS-DOS with a Windows overlay, and they made me the top launch analyst for Windows 95. Copilot, like that old GUI overlay, is a precursor to Windows 12, but unlike that old GUI, Copilot will be actively helping to develop Windows 12 based on the massive user data that will be collected on Windows 11 by Copilot from customers and Microsoft employee usage feedback. In a way, this is a bit closer to the .NET wave when Microsoft responded to Netscape’s browser. The company made a hard pivot and, for a time, took leadership in browsers. But again, because the tool will be increasingly used to create what is coming, the development cycle won’t only be faster, but it is likely to make a technology jump far bigger than either of those other two events.
  • How Hybrid AI Will Enable Far Greater AI Use Datanami | Nov 16 I’m writing this from the Qualcomm Summit in Hawaii. Typically, I’d be whining that I’m spending more time inside freezing in the air conditioning than outside enjoying Hawaii. But this year was unusually interesting. Qualcomm announced both its Snapdragon 8 and Snapdragon X Elite, both of which showcase the potential advantages of hybrid AI. Qualcomm is hardly alone. AMD, Intel and even Microsoft which just launched one of the first laptops with an imbedded NPU (Neural Processing Unit) are using hybrid AI. Let’s talk about some of the benefits of a hybrid approach to AI implementation on the desktop and in smartphones.
  • The Good and Bad of Musk's Grok AI TG Daily | Nov 13 To say Elon Musk is an interesting guy would be an understatement. He goes from brilliant to bozo and back again in a blink. It’s like watching a fast ping-pong match. Musk’s latest effort is an AI based on X (formerly known as Twitter) content called Grok that I believe will disrupt conversational AI. Shaking up a new market is a good thing in many cases because, too often, everyone starts copying each other, and you end up with a lot of similar and increasingly boring offerings. While Musk does a lot of things, he doesn’t do boring, except, of course, the company by that same name.

More articles »

Rob Enderle on…

Meta’s earnings

"Meta earnings looked pretty good. They have clearly cut back on the bleeding surrounding their metaverse efforts and the company appears to be on a more even keel right now."

Meta Quarterly Profit Jumps But It Sees Volatility In Ad Market

Apple and generative AI

[Enderle noted that getting generative AI right will be important for Apple but not critical.] “We are still in the earliest phase of this tech wave, so they have time for a little trial and error.”

Apple Ready To Spend Billions To Catch AI Leaders: Report

Space Force’s ban on generative AI tools for its workforce

“This isn’t so much a fear of AI but the common fear of someone who doesn’t understand the risks implementing a technology that is either unsecured or installed improperly resulting in the potential for a breach. ... I’m actually more surprised this didn’t happen faster than that it happened at all.”

Space Force Temporarily Bans the Use of Generative AI for Its Workforce

An innovation hub being considered for development in Silicon Valley

“A lot of the work that is going on in quantum computing, a lot of the work on autonomous flying and driving vehicles, a lot of the advanced work in aerospace, is happening in Silicon Valley.”

Vast $2 billion innovation hub eyed at NASA Ames Silicon Valley complex
San Jose Mercury News

OpenAI building its own AI chips

“Software has a hardware requirement and if you control both you have a firm idea on the direction you’ll need to take to remain competitive.” [But there are risks.] “Creating chips is not trivial and foundries and fabs are already saturated, making it very likely that OpenAI will fail in this effort.”

OpenAI Considering Building Its Own AI Chips

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell