Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Is it finally time to upgrade to Windows 11? Computerworld | Sep 30 Microsoft's Windows 11 is now almost a year old and has gotten its first major update. If you've been waiting to upgrade, wait no more.
  • AMD's Latest Ryzen Processors Outperform Intel's 12th Generation Significantly techspective | Sep 30 Over the last decade, and partially as the result of a prior Intel CEO underfunding processor development while AMD remained focused, AMD has arguably passed Intel as the performance king in the segment. Ironically, given Intel’s dominance, they did this on both laptop and desktop systems. Intel is stepping up its game again, and we should see soon if its latest offering can close or even eliminate this performance gap. For now, though, AMD appears to be the performance king.
  • Intel Innovation 2022 Keynote: The Return Of IDF TG Daily | Sep 28 CEO Pat Gelsinger is working to turn Intel into the power it once was. Intel has some significant advantages, like its own FABs, which remain entrenched in enterprise standards worldwide. But years of neglect for core businesses are hard to overcome. One of the first things to do is recapture the interest of developers. What is sad about this last is that Gelsinger is considered to be the founder of IDF, the old Intel Developer Forum that a predecessor, operating tactically, killed. Intel Innovation is the replacement for IDF. It’s smaller than any IDF I remember, likely because folks still don’t want to travel. This event is happening during a shift on interest between ARM and RISK V which could provide an interesting opportunity for Intel to recapture some developers.
  • The World Is Not Yet Ready for Electric Cars TechNewsWorld | Sep 26 A TED Talk by Graham Conway, principal engineer at Southwest Research Institute, asserts that electric vehicles are less green than ICE cars and it is well argued. While I don’t agree with all of Conway’s metrics, the point he makes is valid, which is that the things we need to do to truly make an electric vehicle green have not been done yet.

More articles »

Rob Enderle on…

NVIDIA’s Omniverse Cloud Platform enabling the development of robots

“NVIDIA’s move to provide its visual computing capabilities as an autonomous robot training platform in the cloud should further enable the growing number of companies and developers building next-generation intelligent machines for numerous applications.”

NVIDIA unleashes Omniverse Cloud for industrial metaverse applications

New search engine Andi

“If you’re going to compete with a dominant product like Google, you find a niche that Google doesn’t want to meet — in this case, answering questions — and you come up with a service that does a better job.”

Upstart Search Engine Andi Delivers Answers, Not Lists

California lawsuit against Amazon

“Microsoft had a similar experience when it was accused of inappropriate behavior against Netscape, and the result not only caused Bill Gates to back out of day-to-day management but also led to it becoming a far more ethical company. I expect, this California action is only the beginning of what will likely be a very expensive learning experience for Amazon.”

California slaps Amazon with lawsuit, accusing it of forcing sellers to sign ‘anticompetitive’ price agreements

Apple post-Jobs

“Apple lost the ability to bring out products that could revolutionize a market. They became a financially-focused company very effective at milking its faithful users.”

Steve Jobs' daughter mocks Apple's iPhone 14 with a meme, hinting it's the same as the previous model
Business Insider

What could come next for aircraft

“Our ability to create new weapons, including fighters quickly, is advancing significantly. At the same time, autonomous technology is becoming more viable, and the concept of human digital twins is creating the opportunity for a next-generation fighter not limited by human frailties.”

F-35 Is Old: Meet The 7th Generation Fighter (It Could Change Everything)

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
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Fred H. Abbott
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell