Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • eEnforce: An Interesting Blend of Technology and Attornies to Address MAP Violators techspective | Jan 25 I’m always on the lookout for interesting solutions to unusual problems because I find the related problem solving that was behind the solutions fascinating to ponder. I also find that talking through the solution helps me to think out of the box, which helps my performance as an analyst. I ran into Cyber Investigation Services years ago when looking into reputation protection and the problems people were having with hostile actors attempting to destroy (defame) their or their companies’ reputations.
  • What Would a Definitive PC Look Like From Dell, HP, Lenovo? eWeek | Jan 24 Why it would be a good marketing idea for major IT companies to have a definitive product that showcases all their new tech in one device.
  • HP Inc.'s Little Understood Printing Success TG Daily | Jan 23 I’m at HP Inc.’s Power of Print 2020 event this week, and there are several interesting takeaways from the event. One is that print isn’t in decline, not really. The numbers folks indicate that while older generations did cut back on printing, Millennials are printing more than their predecessors, which should result in market growth over the long term as these Millennials continue to become the dominant age group. Second, subscriptions in print and paper are trending to become the dominant form of printing materials purchases suggesting that, at some point, the hardware and the materials will eventually be part of a subscription. And, third, the fastest-growing component of HP Inc.’s printer business is its Smartphone app that showcases that against the shortcomings of the relatively small Smartphone screen, the full opportunity for printing from Smartphones has yet to be achieved.
  • The CEO of the Decade TechNewsWorld | Jan 20 Of all the corporate leaders who have made a mark, who is most deserving of the title "CEO of the Decade"? Past choices include Jack Welch, who successfully turned around GE. However, he also created the practice of forced ranking, which nearly destroyed the technology industry. Another was Steve Jobs, who successfully turned around Apple but had a reputation for being cruel and vindictive.

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Rob Enderle on…

A new Internet Protocol-based standard for smart home device connectivity

[A common industry standard] "typically requires a major player to drive the process. Apple and Amazon are of equivalent power, and they don't like each other. Google has the power but lacks the focus needed, and Intel, Microsoft and Qualcomm don't appear to be playing."

Tech Firms Join Forces to Create Smart Home Connectivity Standard E-Commerce Times

Adobe’s fourth quarter earnings results

“The numbers were impressively strong, beating on the top and bottom line,” [said Enderle. However, he noted that Adobe’s gross profit margin of 84% may indicate that the company is focusing a little too strongly on profitability at the expense of growth.] “... but, in the short term, they knocked it out of the park.”

Investors shake off Adobe’s slightly lowered forecasts as profit and revenue beat estimates SiliconAngle

The possibility of an HP/Xerox merger

"This is kind of like the one that someone asking for your daughter’s hand in marriage would produce economic advantages of merging the two families while overlooking the fact the daughter hates them. ... [T]here would be significant collateral damage due to conflicts in culture, compensation, span of control, product overlap, and channel conflicts."

HP gets a new buyout offer from Xerox San Jose Mercury News

Amazon strengthening its presence in the enterprise hybrid IT infrastructure market

[These moves] "close some huge competitive gaps they had with regard to hybrid cloud deployments where Amazon didn't have an offering, which was costing them a lot of business.” [They] "effectively move AWS into the server hardware space.”

Amazon Ratchets Up Competition in 5G, Hybrid IT TechNewsWorld

Small businesses and online shopping

[Shoppers may be fine with picking up ordered products locally, but online shopping is the primary outlet for many, according to Enderle.] "If small businesses are not online they are missing out on a substantial amount of sales. I am surprised that virtual malls have yet to develop to provide a convenient access for small business vendors."

SMBs Enjoy Online Surge on Small Business Saturday E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell