Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • NVIDIA's Unusual Success TG Daily | May 26 This has been a hard quarter for almost every tech vendor, but NVIDIA hit so far out of the park with its financial results that many of us who watch the company are still stunned. Saying that NVIDIA’s last quarter was successful would be a massive understatement. But why is NVIDIA able to do so well when much of the rest of the tech market seems to be in trouble?
  • Anticipating Generative AI and Moving to Lower-Cost Hybrid Models tdwi | May 25 Generative AI will force many changes on both the client and the data center side. It’s not too early to assess the likely changes and be prepared.
  • Should Employees Own the Generative AI Tools that Enhance or Replace Them? datanami | May 23 Employee-facing generative AI Tools are falling into two camps. There is the enhancement path as showcased by Microsoft Copilot effort where the AI tool significantly automates employee tasks, and the emerging field of companies like Synthesia that create tools that could be used to create a digital twin of the employee.
  • Bear Systems: The Best Security Company You've Never Heard Of techspective | May 23 I’ve been covering security for much of my life. At one time, my family owned one of the largest electronic security companies in the world. I wore a badge, and I’ve held a variety of security and security leadership positions over the years. As security advances, you reach points where the technology and practices are no longer adequate for the threats. This tends to result in a few new security solutions and the decline of the last set of companies.

More articles »

Rob Enderle on…

How the U.S. can partner with nations around the world to help stop threats before they reach our shores

"Using this approach, you can often catch and eliminate problems, and malware is global, which would allow mitigation before it hits the U.S. and does domestic damage… It trains your people on a more comprehensive number of global threats so they become more competent to address a broader range of threats more effectively in the long term."

U.S. Cyber Command Will Hold Malicious Cyber Actors Accountable

Elon Musk

[As Twitter, Tesla and SpaceX deal with turbulence, Musk is a common denominator, noted Enderle.] "The CEO is supposed to be the mature member of the staff who keeps the train on the tracks. Musk is the opposite of that, he often lacks maturity and knocks the train off the tracks."

Musk's moves felt from Wall Street to the Vatican

Generative AI

[Mistaking generative AI for artificial general intelligence — a kind of AI that can perform any intellectual task that a human can perform — is another misconception, maintained Enderle.] “Generative AI is, is a large language model that can converse with you. It is the beginning of a new user interface based on voice and appearance that is by design more human-like in use.”

Generative AI Is Here: Forrester Offers Tech Execs Tips on Next Steps

Microsoft’s generative AI-powered Copilot

[This “immersive” mode may also help address a long-standing knock on Microsoft’s productivity suite—that its constituent apps aren’t integrated tightly enough, points out Enderle. Copilot may act as an “overlay” atop all of the apps that at least creates the appearance that the user can make the apps work together in the service of some business task.]

Inside Microsoft’s sprint to integrate OpenAI’s GPT-4 into its ‘365’ app suite

IBM’s z16 and LinuxONE 4 offerings

“The new IBM z16 and the LinuxONE offerings enable customers to easily drop the systems into their on-premises data centers and cloud environments. They’re easy for IT managers to install and that, in turn, removes the overall cost of implementation, which is oftentimes a deal breaker for companies.”

IBM Bolsters z16 and LinuxONE 4 Security, Sustainability With New Configurations

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell