Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

More IT Business Edge blog posts »

Rob’s Articles

  • COVID-19 Creates Need For A Web-Based AI News Accuracy Tool Datamation | Apr 3 The need for an AI solution that protects buyers gets more pronounced during times of disaster because the pressure tends to make potential victims less prudent.
  • NVIDIA and the 'Cry Once' Laptop Buying Method for Work-at-Home Stipends techspective | Apr 3 There is an old saying that says you want to “Buy once, cry once.” And it means that you want to assure you get what you need and not go cheap because you may cry about the price, but you’ll cry more if you have to replace what you bought prematurely. It typically comes with advice not to buy cheap knockoffs–especially with your laptop–because you’ll end up paying more than you would if you’d just purchased the level of performance you needed.
  • How COVID-19 should change laptop and browser priorities Computerworld | Apr 3 The COVID-19 virus is changing where and how we work and that will affect how the tools we use – like browsers and laptops – evolve to address new threats and needs. The risks include Fake News, and unique hardware requirements that have more to do with productivity than portability.
  • Intel, NVIDIA Follow AMD, Roll Out Most Powerful Gaming Notebooks eWeek | Apr 2 AMD launched its impressive integrated offering last month, and this week both Intel and NVIDIA responded with their remarkable efforts.

More articles »

Rob Enderle on…

Makers crowdsourcing 3D printing services for components during the COVID-19 crisis

"I've been watching this for several days now, and it's amazing how these people are stepping up.” [The involvement of companies from outside industries, like auto and aircraft manufacturing] "shows that these industries are willing to step up and address this critical problem themselves.”

3D Printers Join Arsenal of COVID-19 Weapons TechNewsWorld

Amazon during the COVID-19 pandemic

[Amazon is policing the platform to thwart price-gouging efforts.] "It looks like Amazon is shutting most of them down ... in a very visible fashion to send a message to others about gouging.” [Amazon's vulnerability is in its delivery network.] "Once drivers start being sick, we could have a problem. They are a serious liability that could cripple Amazon."

Amazon faces new role in virus crisis: lifeline AFP

Potential 5G delays due to coronavirus crisis

[He said while some are waiting on hardware from Asia, they can improvise solutions.] “They can, for a time, shift to doing infrastructure and site preparation, but the hardware shortage is undoubtedly harming timelines. So while the impact won’t be as dramatic as other areas, given workarounds, it will cause schedules to shift out somewhat.”

Why the coronavirus pandemic may fast-forward 5G adoption in the US CNBC

Microsoft’s disruption of Necurs botnet

"Microsoft is one of the few companies going after the bad actors and not just addressing the point security problems. Until the world becomes aggressive with bringing the bad actors to justice, we will continue to be at risk of a worldwide catastrophic computer event. This problem needs to be solved at the source."

Microsoft Leaves Necurs Botnet in Shambles TechNewsWorld

Social media influencers needing training or certification on the FTC’s new disclosures for influencers

"It may take a while to determine which services properly mitigate the related risk. I expect there will be a steep learning curve. Look for tools backed by qualified law firms who regularly work on FTC cases."

Should Social Media Influencers Get Certification? Forbes

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell