Providing perspective for today’s technology leaders

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.
Rob’s IT Business Edge Blog
- Microsoft Embraces the Significance of Developers May 26 One of the most iconic Microsoft videos is of former CEO Steve Ballmer in 2000 running around the stage at a Windows conference chanting, “developers, developers, developers,” showcasing just how vital this role was to Microsoft’s future. Ironically, after that, Microsoft seemed to lose its focus on developers. It went from a company that seemed like it could do no wrong to a company having trouble doing anything right. Microsoft, under Satya Nadella, again takes developers very seriously, which was made clear in his keynote this week during Microsoft Build, and it became apparent that executing against this critical need is again a Microsoft strength.
- Innovation Companies are Leading the Proliferation of Robots May 20 A few years back at Dell World, one of the most interesting talks I heard was on the coming wave of robots and how they would dramatically change the technology landscape. With the pandemic, I see many more robotic solutions that indicate this wave may have accelerated over the last year. Thinking back to when PCs and then smartphones came out, I remember companies immediately jumped on the bandwagon while others thought they were fads that would peter out. The “fads” folks, for the most part, are no longer around.
- APEX Underscores Dell’s Resilience May 10 Dell’s CEO Michael Dell (pictured) and COO Jeff Clark have anticipated the biggest threat to Dell’s future and created an impressive response during last week’s Dell Technologies World. During the virtual conference, the company featured Amy Purdy, a double amputee Olympian and Dancing with the Stars alum, who spoke about turning challenges into opportunities — a theme that can be applied to Dell’s approach to APEX, its infrastructure-as-a-service (IaaS) platform.
- HP and Our As-a-Service Future Apr 28 This week, HP launched HP+, one of the more interesting as-a-service efforts I’ve seen so far. What makes this service more interesting than most is its heavy focus on sustainability. This focus, given current world views, is likely to be emulated because most of the larger companies are reporting billions in additional revenue from their corporate social responsibility efforts. Revenue that has been generated indirectly from customers appearing to select vendors based on corporate responses to social responsibility efforts.
Rob’s Articles
- At Microsoft Build, a tech demo reborn as a sitcom Computerworld | May 28 Presentations at big company events need not be boring. Shouldn't that be the mantra for all presenters on stage?
- Microsoft Build: The Real Difference Between Microsoft And Apple eWeek | May 26 While both Apple and Microsoft started very similarly, Microsoft fundamentally changed to focus more on services, developers, and the evolution of edge-to-cloud computing.
- Qualcomm And The Epic Nature Of Apple's Fortnite Lawsuit TG Daily | May 26 When it comes to corporate litigation, particularly when it comes to Anti-Trust, what goes around seems to come around consistently. For instance, when Oracle and Google (among others) went after Microsoft in the UK, they focused the European Commission on US tech companies. Eventually, the EC went after Oracle and Google using the skills those two companies helped them create. But even more Ironic is the litigation with Epic, the top-rated Fortnite developer, which looks like the reverse of Apple’s litigation with Qualcomm. And Epic has a far stronger case against Apple than Apple had against Qualcomm (which they lost). This outcome is because Apple complained of what they argued was a substantial Qualcomm tax that only amounted to a sub 1% for access to the technology that allowed the iPhone to work. In contrast, Epic is complaining of a 30% tax to allow access to Apple’s customers for a game those customers want with little benefit to Epic other than customer access.
- ARM vs. x86 Battle Royal: Why and How ARM Is Pulling Ahead TechNewsWorld | May 24 ARM and x86 have been doing battle for the last decade. ARM tried to move into the server market and failed; Intel, which carries most of the x86 burden, tried to move on cellphones and failed. The battle for tablets is ongoing, with ARM in the lead, and the battle for notebooks continues with Intel mainly in the lead.
Rob Quoted
- Word on the Tweet: Twitter Will Hatch Subscription Service E-Commerce Times | May 17
- What incoming CEO Raghuram means for VMware in the multi-cloud computing era TechCircle | May 13
- Google Cloud Data Centers to Host Ground Stations for SpaceX's Starlink Satellite Internet Services EnterpriseAI | May 14
- BlackBerry's market share has eroded, but QNX's trump card could be security Automotive News Canada | May 13
Rob Enderle on…
The future of holograms
“The goal is to make travel digitally indistinguishable from traveling in person. We are getting closer, but elements like fully instrumenting the body and creating photorealistic avatars have been lacking. We are seeing the promise that something wonderful and amazing is coming, but the reality is still years off.”
Tired of Zoom Calls? Try Beaming in on a Hologram
IEEE Spectrum
Facebook adding podcasts and "live audio rooms"
[Facebook's move is] "a natural response to a competitive threat" [While riding the hot trend in audio-centric online socializing is smart of Facebook, squashing Clubhouse could add to scrutiny it already faces from antitrust regulators, according to Enderle.]
Unionization in the technology industry
"Dissatisfaction has grown, and practices such as Amazon’s...have suddenly opened the industry up to unions again. Few of today’s executives have been trained in how to prevent unionization, though, and so we see that they are resorting to draconian tactics rather than benefits to bring employees back from the brink, increasing the likelihood of unions forming.”
Amazon takes commanding lead in Alabama warehouse union vote
SiliconANGLE
Intel’s launch of its latest third-generation Xeon Scalable “Ice Lake” processors
"While I doubt Ice Lake is strong enough to reverse the erosion of Intel’s base to AMD, it should slow it and give Intel time to bring out their next generation, which should be far more competitive."
Intel Partners Debut Latest Servers Based on the New Intel Gen 3 ‘Ice Lake’ Xeon Scalable Processors
EnterpriseAI
The potential impact of boycotting a brand/the situation with Rolling Stone
[Punishing a company for an executive's behavior, even an owner, effectively punishes all of the employees, many of whom may agree with you, warned Enderle.] "The collateral damage from an effort like this, particularly if it is based on wrong information, could be devastating."
#BoycottRollingStone Trending After Reported Ties To Saudi Arabia And Support For Trump
Forbes
ARInsights Rob Enderle frequently #1 in the daily ARchitect Power 100 Rankings
Apollo Research Rob Enderle is the most quoted tech analyst in the USA for Q2 2015
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Profiles
Rob Enderle
An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.
As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.
Mary Enderle
As Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for Intel.com, consulting across many divisions on both creative and site usability.
After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.
Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.